Well quite Soft. I know that too. The products in this line are supposedly made from 'champagne grapes'. Aldi doesn't specify whether the creams are made from just Chardonnay - 'blanc de blancs' - or if they have Pinot Meunier/Pinot Noir added also.
Our local Aldi opened fairly recently and I know that some of their cosmetics and skincare are highly rated. I was wondering about this range.