Today's most unflattering dress award goes to Phase Eight

[Doublejeopardy]

this flatter anyone

I cannot believe they have this on their website - where is the waist supposed to be??

Any more contenders?

[Doublejeopardy]

www.phase-eight.com/fcp/product/phase-eight/dresses/dakota-dress/230148351

Lets try again

[confusedandemployed]

Wow. That model is probably a 10 at most, makes her look a 16.

[BitchPeas]

God that's an awful cut. She looks massive when she's clearly not.

[Sparkletastic]

Oh jeez it makes twig model look like a tree trunk

[LoisWilkersonsLastNerve]

Oh I'veworn seen worse....it's pretty horrific though

[Doublejeopardy]

Its just an advert to waste £130 looking frumpy i defy anyone to look stylish in that it just the wrong proportions

[BigGreenOlives]

It says she's a 16 in the product details

[LadyAntonella]

That's horrid! It's equally ugly and unflattering.

[Sparkletastic]

No jeffing way is she a 16.

[iniquity]

I think its OK. I clearly have no taste then . wouldn't pay £130 though, maybe £15

[OurBlanche]

I'm a 16 and there is no bloody way I'd wear that !!!

[BlairWaldorfLovesShopping]

It's clearly a plus size dress, I don't think it looks worse than a lot of plus size dresses on some other sites

[ChardonnayKnickertonSmythe]

Model is a size 16, the dress is unflattering though.

[HangingRockPicnic]

I had to check it wasn't a maternity dress.

[LadyMonicaBaddingham]

Good God, it looks like the sort of maternity dress women wore in the 1980s! Hideous.

[bombayflambe]

Its a plus size dress: smallest they do is a 12. Model is a 16

[Queenbean]

Not as hideous as some of the stuff I've seen suggested on here as being fashionable!

See: brown frilly sack dress doing the rounds

[Dozer]

Reckon that's a size 8 model wearing the size 16. It'd probably actually look better on someone larger.

[Damsel]

The dress is horrific. I defy anyone to put it on and look good.

The model looks like she is a size 12 everywhere, apart from the part that the dress is covering. It almost looks like two separate bodies merged into one. Very odd.

[Pinkheart5915]

What a very un flattering dress, does even fit the model properly

[WorraLiberty]

I don't think that dress could look flattering on anyone, no matter what their shape or size.

[kaitlinktm]

I know nothing about fashion (and care less) but even I can see that this dress is dreadful.

[youshouldcancelthecheque]

it is flattering from behind.....

[ocelot41]

Oh. My. Life

[HangingRockPicnic]

The woman looks slim, but the horizontal white piping lines on the waist and the frill make her tummy look out of proportion to the rest of her. Who needs a dress that makes your tummy look bigger than it is?