I think it's called "L’oreal Professional Fiberceutic" or similar, and you can have it done at hairdressers or buy a DIY kit (v. expensive!) Has anyone tried this, please? How much did it cost, and was it any good?
I've never heard of this - is it similar to the keratin/Brazilian treatment? I had this done on Friday (cost £110 including cut) and am massively impressed (it's like having someone else's swishy hair).
I'll be watching with interest to see if anyone comes back with an answer!