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Alexa for Marks and Spencer

(171 Posts)
Neveradullm0ment Fri 19-Feb-16 20:25:13

Have you seen the clothes? On news websites

AppleHEAD Fri 19-Feb-16 22:51:19

I'm amazed that M&S think she is a good idea. Did you read the piece Sali Hughes wrote for The Pool about M&S and what they need? I think she was spot on. I just don't get the Alexa Chung thing at all

wiltingfast Fri 19-Feb-16 22:58:48

Well they need something

I was in there today and there wasn't one thing I could be arsed to put on my bones. Awful. Just awful.

MadisonMontgomery Sat 20-Feb-16 11:42:04

Oh dear. In theory it's a good idea - pull out popular pieces from the archives and reproduce them, but why on earth did anyone think it was a good idea to get Alexa Chung involved? I've just read the article on the Telegraph website and tbh I prefer the pieces before she 'updated' them!

SirChenjin Sat 20-Feb-16 11:48:59

Just read that Sali Hughes article - spot on imo. The accompanying photo of Alexa Chung in the frilly Lady Di blouse we all wore in the early 80s isn't really filling me with confidence...

squoosh Sat 20-Feb-16 15:30:58

Goodness....there's a ummm......lot of lemon in this collection. Who the hell wears pastel lemon? The last time I wore lemon was at my primary school sports day in 1984.

SuperFlyHigh Sat 20-Feb-16 15:39:03

It's like they have looked over the past few Top Shop boutique collections and a few catwalks (and slobbered over COS and &otherstories etc, Ted Baker etc) have thought "ooh I want a bit of what they're selling the customers won't care they'll see zingy colours and the Alexa name and buy buy buy"

But we won't buy will we?!

gunting Sat 20-Feb-16 15:44:30

Who are they aiming this collection at?

I like the idea but the 'reimagined' designs look like what you could get in Primark but made in slightly better material.

Lambzig Sat 20-Feb-16 15:52:22

Yes, pretty much prefer them before they were reimagined.

Hotbot Sat 20-Feb-16 16:26:49

Well I was all outraged of middle england this am when I couldn't find any pants to buy in a reasonable style or any tights. My size , completely fed up its sat am fgs it should be fully stocked

It looks like yet another expensive campaign for M&S in which they fail to understand that horribly coloured polyester is absolutely not what women want, no matter whose face they put on the posters.

They make me really angry. I want to shop at M&S (and indeed sometimes do) but they don't seem to want to sell the kinds of things I want to buy. They need to do fewer items, much better, instead of thinking they can be all high fashion. They can't.

PitPatKitKat Sat 20-Feb-16 16:32:33

I think the problem with M&S is they really, really want to be something they aren't. And they won't ever be. And they can't/won't accept it.

On the one hand, you've got to admire the persistence. On the other hand, they could just go back to manufacturing in this country or at least in Europe, actually produce styles that people want and would buy and stop torturing both themselves and us in the process.

HRHsherlockssextoy Sat 20-Feb-16 16:34:15

They did an archive collection a few years ago. I don't get why this collection is so exciting.

I was in m&s the other day, and the average age of shopper was 65. I know they want to attract a younger audience but alexa is not the way to do it.

They need to throw about 2 thirds of the clothes and shoes, which are equally awful, in a skip and turn it over to food because it's not happening.

That or hire Zara designers. My mum buys Zara and she's 65.

Floisme Sat 20-Feb-16 16:35:43

There are so many women who could have fronted this. Just off the top of my head, Jane Birkin, Marianne Faithful, Joanna Lumley or Helen Mirren would all have made me sit up and watch.

I do quite like Chung's style - on Alexa Chung but no way do I take note of anything she wears or says.

Hotbot Sat 20-Feb-16 16:38:37

I agree Remus, I want cotton stuff not polyester

Tate15 Sat 20-Feb-16 16:45:56

I like Alexa's look and some of the redone clothes for M&S.

The only thing that I can see and it's a big thing is that the clothes she has picked out are only going to suit slim figures.

I love the blouse/top with the grill neckline that she is wearing with the trenchcoat which I also like.

From my point of view I'd rather see clothes picked by her than those put forward by Towie characters.

I like what Alexa has contributed from the selection of clothes I've seen so far.

Wolpertinger Sat 20-Feb-16 17:55:58

So from what I can see there's not one sensible hemline, nothing for those with boobs and it's very very lemon.

Clearly for all those teens and early twenties M & S are hoping will shop there.

What about us, their core shopper? Don't we get anything wearable?

gunting Sat 20-Feb-16 18:00:27

Wolper I'm 23 and I don't think I'd wear any of it. Maybe the blue 'Elsie' dress but I think my arse would hang out of it.

It's very meh.

Wolpertinger Sat 20-Feb-16 18:02:50

Thanks - is this really the best M&S archive had to offer? And why does their archive look exactly like Alexa's current wardrobe confused

Neveradullm0ment Sat 20-Feb-16 20:37:54

One of my friends who lives in Italy put it best - over there they make clothes for older women not teenagers!

SexTrainGlue Sat 20-Feb-16 20:50:00

I don't actually know who Alexa Chung is.

And so I thought that this was M&S taking on Alexon.

That yellow is horrible. Whatever the inspiration behind it. And I won't buy polyester (both/either outer and lining). M&S went wrong in the 1990s, when it failed to realise that Prada was fashionable (for some) despite polyester, not because of it.

Tate15 Sat 20-Feb-16 21:00:24

The yellow that some of you are banging on about look like clothes protectors to me!

See here
i.dailymail.co.uk/i/pix/2016/02/19/11/315A1B0A00000578-3454361-image-m-42_1455883054105.jpg

I think I will purchase the blouse and the trench, they look lovely. I hope they are as nice as they look in the photo.

Lanark2 Sat 20-Feb-16 21:06:57

Its Thingy cuckoos sexy in a stickthin.. Its brill AND skill.

IWannaHoldYourHand Sat 20-Feb-16 21:12:16

I quite like lots of it, and will probably pick some bits up, including the frilly shirt.

I think the problem with bringing back designs that you can pinpoint to a specific date is that people who remember them the first time around see them as old fashioned and boring.

niminypiminy Sat 20-Feb-16 22:16:10

I love lemon and it's one of my very best colours, goes with so much and is so flattering. So I'm very excited. I also liked the grey pleated skirt and the high waist wide leg turn up trousers.

As usual if the MN verdict is that something's horrible I will usually like it.

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