I got this done a couple of weeks ago in an Aveda salon and I have to say, I'm really not as impressed as I thought I would be. Yes my hair feels lovely and soft, and my frizz is gone once I've blowdried and ghd'd my hair; but, it doesn't look as amazing as I was expecting. My hair still insists on turning out here and there at the ends, same as it always did. And it looks just a bit flat.
Also, by the 3rd day after I've washed it, my head feels itchy and looks horribly greasy. I used to get about 5 days before I had to wash my hair. I'm using the (horrifically expensive) shampoo and conditioner that was recommended and although the hairdresser assured me that they would last three months, I'm not convinced.
I really want to love my hair - it cost so much, after all - but I'm really not feeling it. Has anyone else been underwhelmed? Or have any advice on maintenance?
I think you just need to persevere. I used to have the very very strong permanent straightening system done on mine and the first couple of washes and first week were always the most annoying. Plus the flatness will go as it relaxes slightly. Don't panic, all will be well.