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I use Arm & Hammer for the effectiveness of it. I usually buy the scentless one but this last time I bought "fresh" I think it's called. I'm pretty sure it's for men but it's mild and I prefer it a million times over "baby powder" or "lilac meadows" or whatever crap they think I want my underarms to smell like. Basically I want to smell like I've showered, not rolled about in peonies and baby powder.
I use the men's French Connection push up round stick anti-perspirant. It smells a bit of lemon, not strongly though. Perfectly suitable. Half the price the bionsen push up stick one (aimed at women) I used to use is.