My skin is very dry and sensitive. I can't use anything with perfume, lanolin, retinal A etc but need a moisturiser with sun protection as I get a heat rash from the sun. I'm over 50 so need a cream that can attempt to moisturise wrinkles, although I accept that I will never have completely smooth skin again! I'm sad that the Simple one has been discontinued because it worked so well on me. I'd prefer to pay less than £10 or maybe £20 for a good product - am I asking for something impossible?