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If Bourjois is pretty much Chanel ............

114 replies

Chicinwellies · 25/07/2015 22:47

Does anyone else have any same-factory/producer tips?

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yongnian · 25/07/2015 22:49

Good point! Was just wondering this myself after reading about the vans leaving the factory on the other thread!
sits back expectantly

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ZazieSiddharta · 25/07/2015 22:53

L'Oreal owns Lancome, Maybelline and Biotherm.

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Sockmatcher · 25/07/2015 22:54

Pulls up a chair

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CherryBonBon · 25/07/2015 22:57

It's not though.

It's a silly urban myth.

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Tweezertastic · 25/07/2015 22:59

They are owned now by coty I believe(or will be soon)

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Tweezertastic · 25/07/2015 22:59

Bourjois that is

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SweetAndFullOfGrace · 25/07/2015 23:03

It really depends on the type of product.

Something like eye makeup remover - this is basically identical to this (L'Oreal owns Lancôme).

But makeup will usually be different. Eye shadows will have more pigment if more expensive etc. Not necessarily enough to justify the price difference though!

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Sansarya · 25/07/2015 23:52

For things like mascara you may as well go for the cheaper brands like L'Oreal or Maybelline. For foundations and blusher you'll probably find Lancôme to be better, although the drugstore brands are fast catching up.

L'Oreal also own Garnier, Elvive, Redken and Kerastase, and I have a strong feeling they repeat some of their formulas across their hair brands too.

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squoosh · 25/07/2015 23:57

Just because Bourjois owns Chanel doesn't mean the products are the same apart from packaging. Chanel lipsticks are far better than Bourjois.

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squoosh · 25/07/2015 23:57

Chanle nail varnishes on the other hand....shit. Not sure about Bourjois.

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Dukketeater · 26/07/2015 07:58

Not everything os the same, the poster who said that is wrong and as I explained on that thread with the Chanel Soleil De Bronze vs. the Bourjois Bronzing Primer. They are made in the same place according to the labels on them (I own both) but they do look different and have different consistency in the pot and when being used but they do give the exact same effect.
I use blusher by both brands however and I think Chanel blusher by far outshines Bourjois (but probably not enough to be worty the extra (£)

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pinkfrocks · 26/07/2015 08:15

Who owns what is all on the web- just google.

But it's like saying Proctor and Gamble who make loads of cleaning and personal care products put the same ingredients into different products- they don't.

Companies own brands but the products are not the same!

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ForSaleChesterDraws · 26/07/2015 09:34

I much prefer bourjois foundations over Chanel.

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Sockmatcher · 26/07/2015 09:37

Some vivo barefoot shoes have been appearing under Clarks

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WendyTorrance · 26/07/2015 09:40

I have a Chanel lipstick that doesn't last half an hour on my lips. I do prefer 'higher end' brands for basics like foundation and concealer and use high street mainly for mascaras, eye liners etc.

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Fairylea · 26/07/2015 09:44

I used to work for Chanel and then Clinique for 15 years between them in total :) Lots of the beauty products out there are made by other companies, some are similar quality, some aren't.

I'm not sure if it still is but at one point no 7 concealer was basically touche eclat - same factory, same packaging different colour, just rebranded (my husband at the time was a Manager for Boots).

L'Oréal and Lancome are quite similar in quality and are made by the same people.

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BretzeliBabas · 26/07/2015 09:55

I used to work with P&G Beauty. Lots of products from different brands are made in the same factory. Some ingredients are the same and some aren't. As one scientist said to me on a factory tour "you can make a chocolate cake and a quiche in your kitchen and use flour from the same packet and butter from the same packet for both, but that doesn't mean that your chocolate cake and quiche are the same thing"

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Greythorne · 26/07/2015 10:03

It is not a silly urban myth that the Wertheimer family owns both Chanel and Bourjois. It is perfectly true and just proves how quick people on the Internet are to pronounce on subjects about which they know nothing, Cherrybonbon.

L'Oreal is a huge group with many many brands from super luxe (Helena Runbinstein and Lancôme) to mass market supermarket brands such as L'Oreal Paris, Garnier and Maybelline. The research is done centrally, there's no specific lab researching foundation for Lancôme and a separate one for Maybelline and a separate one for L'Oreal Paris, but there are distinct teams working on different brands.

What you see is the trickle down effect. When the L'Oreal GROUP researchers patent a new molecule, they will market it for big bucks under Runbinstein or Lancôme first. Then the technology will trickle down to one of the cheaper, mass market brands, Garnier or L'Oreal Paris or both. Does not mean the products are identical. Hat way the company gets returns on the same technology in different markets, different price points.

Buying a cheap brand can make total sense for some beauty products: foundation, for example, as you will have a far wider range of skin tones in the pricy brands. Plus there are the secondary benefits: you can try the products at the concession and make sure you are getting the most flattering tone (rather than under florescent light in Tesco).

But shampoo is a product I would never pay premium price for. Kerastase, the professional brands are not in my opinion worth it. The hair you can see is dead, nothing will revivify it! But there are cosmetic aspects, how it smells, how it lathers which might make the Kerastase one more pleasant to use.

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Greythorne · 26/07/2015 10:12

Should read: " buying a premium brand can make total sense"

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MovingOnUpMovingOnOut · 26/07/2015 10:25

Lots of it is marketing hype and also about our perceptions about perceived value. I have just moved. "Premium skincare brands" in my old local Boots store was mostly French pharmacy brands and relatively expensive. In my new local Boots the same shelf label carries L'oreal and Nivea Hmm

Recently I have stopped l have stopped looking at brands so much and started looking at ingredients. It has been a revelation. Special molecules and secret ingredients are invariably marketing bollocks because how chemicals can be used is very tightly controlled.

I still buy Chanel over Bougeois though because to my mind the packaging is nicer and in almost all cases the finishes are better too. I know I am a victim of marketing but I can live with that so long as I don't start pretending something is superior just because it is more expensive.

The simple reality is that most non-prescription skincare is very limited because it is very weak. Most cosmetics are pretty similar and it is probably your skin type that makes a difference.

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Sansarya · 26/07/2015 10:51

For anyone interested in this issue, I'd suggest reading Paula Begoun's books. They really open your eyes to what goes on in the cosmetics industry and what is marketing hype and what isn't.

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SuperFlyHigh · 26/07/2015 11:05

Creme de la Mer is supposed to be the same as Nivea (blue pot) but they're not made by same company.

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Sansarya · 26/07/2015 11:38

I've read the ingredient list on Creme de la Mer and it's mostly mineral oil and Vaseline, which hardly justifies the price. I'm not sure I'd want to use any moisturiser that was mainly comprised of that, but at least Nivea cream is only about £2!

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Chicinwellies · 26/07/2015 12:26

Wow all so interesting thanks x

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pinkfrocks · 26/07/2015 13:28

Greythorne Rubenstein is not sold in the UK any more as far as I know. It used to be but went, decades ago.

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