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Manic panic or crazy colour do 8 wash dyes. It won't be as bright as it shows on the colour chart as you need bleached hair to get the really vibrant shades but it will give her hair a noticeable purple tint. It is quite messy to apply and a lot comes out in the shower when you wash the hair but it should keep your 12 year old happy. It's about £5 a tub.
Mrs we considered just doing the ends like a dip dye ( then cut them out in August) but I'm too nervous, plus local salons won't dye her hair as she's too young so semi permanent is only option this year.
There are tutorials on YouTube on how to dye brown hair purple. It will only show well in sunlight though. My hair is bleached and I use Manic Panic Purple Haze Amplified. I'm not sure how well it would work on unbleached hair. What about a flash of colour?
It's maybe brighter than we were thinking ( or at least more than I was!). I suggested starting with the hair at the base of her neck only, kinda like the under layer. It means it will be most visible when her hair is up. Then after a day or two if she's happy we could do the rest. I'm happy to let her have free-ish rein as long as it washes out! Would do a smaller stand test first of course.
I'd use Manic Panic Amplified. Their stuff is great and leaves your hair feeling great - I use the Virgin Snow on my grey hair to knock out any orange tone from my remaining brown hair, and it really conditions it.