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Caroline Hirons? Although she is a bit preachy and does mainly skincare.
I get fed up with these beauty bloggers all touting the same stuff and not disclosing them as PR samples, advertorials or whatever. The ASA regulations are better but they are still somewhat muddy re 'free gifts' from PR companies. It makes it difficult to assess what is a genuine recommendation and what is being sold to us because there's something in it for the blogger. For example, Caroline Hirons evavenglising about the Body Shop's bouncy sleeping mask moisturiser on her blog a month or so ago and then lo! I spot her face selling it in a BS advertorial feature in Tatler in the hairdressers yesterday. Shady. Did they choose her for the ad because she'd talked about it and loved it or did she chose it for her blog because she's in bed with the Body Shop PR? We don't know.
She's by no means the on,y one doing it, they're all it and it makes it hard for consumers to be clear on what is genuinely rated and what is just being marketed at us.
I heart beauty and A Model Recommends are both a little older. Frugal Fashionista. I follow Beauty Professor too. What do you think of her? She always looks a bit crazy in her photos and always asks you to "kindly scroll down".
Beauty Professor is a bit overenthusiastic, and always looks the same despite having zillions of makeup options, but she is roughly my age so I really like to see what works on her. BTW, I saw her posing with Caroline Hirons - and found out she is my age too!!! I'm afraid I may have unfollowed CH after seeing this pic last week...
I think CH is very upfront about brands she works with tbh. It's all there in the legal bit of her blog.
And for every BS product she loves, there is another she doesn't think much of.
I think she is far more transparent than someone, for example, giving a product that seems totally unrelated to the blogger 5 stars only for a bit of digging to unearth that the product is actually the blogger's own brand stuff.