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How red are you talking? I dye mine from dark brown (with greys) to reddish brown - colours like casting berry red. I think it works for me - I have pale skin, grey eyes and warm skin tone, and my brown hair has a natural reddish tint. However I'd hesitate to go proper pillar-box red as I think that might be a bit overpowering.
It might work less well if you have "cool" colouring but have a look at one of those colour websites like this and that might help.
One thing you could do is get a hair magazine, find a big pic of someone with the hair colour you want, cut the hair out and hold it over your hair and look in a mirror.
I think so -reds are funny, they're the hardest to keep at the right shade and fade easily, but they're also a bugger to get rid of when you are done. I love them though. I'd probably find out what colour your salon uses on it and buy some for top ups in between visits. Mine gets redyed every three weeks, roots every second time but it's a very strong red so harder work.
I think it's more skin tone than anything, so if you're cool tone then you'd go for more the bluey reds (think Rihanna red as an example). If you're warm skin tone then you'd go more for Orange / coral red.
I'm a natural red head but dye mine a very vivid deep red currently. To maintain the colour and not look washed out I have the hairdresser cover roots once a month in a semi then I dye over the lot once a week using a temp colour, this stays on for over 6 hours to get and deep saturation as possible.
Generally looks like a blood bath in the shower when i wash my hair but it is the key to keeping a good deep colour and avoiding the slightly washed out reds you sometimes see.
I have been a similar copper red to the images in your link. I took a picture of Ashley Simpson when she had red coppery hair to the hair dresser as i was having quite a big colour change. I loved it but it was very bright, I then topped up the colour myself with L’Oreal 6.46 Natural Light Copper Red, I would say red can work for most people but if you want it to look natural then you need to stay one shade away from your natural hair colour otherwise don’t worry too much and go for it.
After you have dyed it, invest in lots of dry shampoo, try to hold off washing it straight after its first done for as long as you can bear as a lot will wash out straight away. After that train your hair to only need washing a couple of times a week otherwise you will be re-dying it every weekend. as others have said it fades quickly.