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I'm not overly keen on any of them, sorry. But that's just different tastes I suppose.
Of the three my favourite is the superdry one, it's nice enough if a little boring. As a brand the stuff is usually good quality but 'cause it's fairly plain I think you'd be paying for the logo.
I'm about the same age as you and I'm sorry but I think the other two are quite frumpy and old looking imo, though I do like the colour of that seasalt one. Maybe try some 'younger' shops, river island, topshop, asos etc?
I have had a look at topshop and river island, although gorgeous jackets they don't look warm enough being cotton outer shell. The Superdry one is very warm, only thing is in black the logos are in white embroidery so they are too in your face, perhaps the navy or army green look better since the logo stitching is the same colour??