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Bourjois is a very old company, they have done stage makeup for about 150 years, and Coco Chanel got them to do some cosmetics for her (she did not know how to make them and outsourced the job) and squabbled over rights and profits for a long time. I think Bourjois invented commercial blusher.
I'm not convinced and think it's a bit of an urban myth. I'm sure it probably is made in the same factory, but defo a v. lesser product range IMO. I bought the pressed powder in the lightest shade, it's awfully awful and turns orange and crusty by midday. The healthy mix foundation which everyone raves about seemed really thin and crappy to me and not a patch on Chanel or other high end makes. I really rate Rimmel stay matte powder for a budget brand. Great colours/ lasting coverage/ lovely texture. Bourjois blusher v good though and surely as good as the biggies.