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India Knight is very persuasive - what's in it for her?
What's in it for her? Well, she gets paid to write the column. I'm not sure if companies pay to get a product mentioned/reviewed though.. I know this is the case with free health magazines etc but really shouldn't be with a paper you've paid for.
The Sunday Times Style section is, in my considered opinion, a load of patronisingly sycophantic rubbish obsessing over the same celebrities and socialites, rehashed week after week, world without end.
Therefore, I don't think it's worth trying to reason over it, IYSWIM Although usually, I quite like India Knight.
On a more relevant-to-your-OP note, papers and mags want to keep on the best possible terms with as many manufactures and retailers as possible, as they therefore get sent even more free products to try out, which gives them even more absolute bobbins to print. I'm aware as I write this that I'm finding myself being slightly hypocritical, as I read the Guardian Style and Beauty section, and a few beauty blogs such as Intothegloss.com, so I must have convinced myself that those particular ones are doing something right!
Here's a recommendation from somebody who never buys anything expensive. The clinique facial scrub. That's the ONLY expensive product I buy. rimmel for me! Or constance Carroll, lol. Still have some constance carroll stuff in a drawer I think. why throw it out?
She may never have used the product, but just be quoting from the text sent to her along with the free sample she was given.
Does that make it easier to ignore?
You know how in adverts they make everything so glossy and shiny? They also don't even have to be using the product they are selling. So ther could be a picture of the red lipstick, and she has never even used it. It's a clever form of advertising, nothing more.
I haven't read India's article so I can't really comment on that but she has been declared bankrupt several times so you might not want to emulate her spending habits. However, if you are thinking of spending insane money on make-up I would run it past the style and beauty section here first as you will get an honest appraisal and might prevent you making some expensive mistakes.
I really love her writing but (sorry!) she doesn't look all that for all the money she spends.
I get "Aerobics teacher syndrome" regarding her . . . if I am going to go to an aerobics class the teacher bloody well ought to have a significantly better body than mine, otherwise what's the point in doing what they tell you?
I am sure she does look better than me, but not a squillion quids worth of better.
totally hear you balloonslayer. re food and exercise advice, and [hhm] i can't take beauty tips shabbier than I am, despite having 20 times as much wonga. must test that lipstick..... just test it though. i remember trying on a red lipstick in a shop with and my male friend who I was with (who IS a nice man honestly) burst out laughing..... I might be the exception to the rule about everybody being able to wear red
I'm not convinced about IK being a beacon for Style and Beauty but I do generally enjoy reading her columns (although I preferred the bit in the main Sunday Times this week that she wrote about a French professor who has supposedly proven women don't need bras to be pert).
I'll be more prepared to take the beauty stuff at face value when she writes about something that doesn't work.