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Well just that really! Have seen this dress for my holidays and dunno whether to go for it or not. Frightened I'll see someone younger wearing it making me look a bit mutton dressed as lamb! I'm 34 and a size 14 btw. What is the sizing like too?
IMO, yes - and I say that as someone in their early twenties who is starting to phase it out now as I feel like an old fart when I see twiggy teenagers wearing the same items. And it is everywhere so it will happen!
The dresses are extremely short but otherwise the sizing is fairly usual. Trousers/shorts come up a bit small with the exception of the slouchy trackie bottoms which are huge, tops and tees usually true to size.
nice dress going. I'm 25 and wear a lot of jack wills, just make sure I stay away from anything with big logos or 'wills' etc scrawled across the front. their plain/striped t shirts/tops are good for me cause I'm quite tall and they're long in the arms and body. I have a few dresses from there and they do tend to be on the short side but otherwise pretty true to size. I've seen people of all ages wearing their stuff
We first were aware of Jack Wills when DD's teacher - a woman in her 40s - wore it. She is very slim and always looks well dressed/presented, though in a range of casual and smart outfits. Have seen her in Jack Wills and A&F, among other brands.
As far as I understand it, now that their sister company Aubin & Wills has been closed down they have added some more classic (read older) bits to Jack Wills but I haven't been in to look for myself yet....
I don't think so. Although the marketing aims at this age bracket, because that's where the money it, I suppose. But I am 39 and have a few silk blouses and a couple of merino (plain) cardigans from there, and a pair of pajamas in paisley print. They're very nice but I would only shop there in sales.
Avoid the branded stuff, the horrible perfume and the flippy skirts.
The marketing is designed to influence the teen who in turn nags the parent half to death until parent gives in for sake of peace and equilibrium.
But yes, I think they are trying to even out the demographic since closing their more 'mature' store, Aubin&Wills. I've heard they are going to concentrate on dragging the A&W market into the JW brand....so here's hoping something good comes of it, I really loved A&W!