Perfume question- warning, I'm watching QVC

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There's a TOCCA show on at the moment (I've never heard of it but I'm not a perfume person)

They also do TOVA perfume (Tova Borgnein, wife of the late Ernest) who does a self named range.


Why do they refer to the perfume as a "she" and talk about it likes it's got a personality.
"She's a seductress"
"She's coy"

AIBU it's a bit eurgh.
Perfume is different on everyone, i don't want to wear a "person".

It's a perfume FFS love I want to yell at the screen. It's NOT real