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Spend money basically. I spend quite a lot with Matches (they are in my town) so I get the emails. DH got the Selfridges one as he buys my presents there, but it was crap tbh. NaP I clearly haven't spent enough this season as I am not a chosen one, I will make amends next season.
It's interesting about NAP. I've bought a bit there but not had a sniff of VIP, and DH buys quite a lot from Mr Porter but nada. I shall know not to aspire.
The MW discounts make SUCH a difference don't they. It makes me very loyal (in the most fickle of ways ) hence I don't go to Matches and NAP so much. But they do have a better selection so I will maybe try to spread the love to Matches a bit more.