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Boden have been using the terminology "woven" for years to describe their tops, as appropriate, to differentiate them from the jersey tops. I find it very useful, as both can be the same fabric make up - cotton, polyester etc.
Yes, seeing it in a lot of tops and dresses for the last year or so. They use a fancy, more expensive woven fabric for the front of the top and then a cheaper stretch fabric (usually, but not always of the same colour) in the back, a cost cutting exercise disguised as a style choice. Saw what I thought was a gorgeous print dress on an advert a while ago then went to the website only to find it had a black jersey back. The print front didn't even have any black in it so it just looked cheap.
i've noticed the costcutting on the fabrics gradually over the last few years. it makes internet shopping more difficult as you really have to read the descriptions very closely to make sure it isn't half of an item.