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I think they have a 'more mature' range from when it used to be Mackays - they also have a nice more modern range - I got a shortish stretchy dress there in the summer, perfecto for 30 0kay 40 ish age group
They have some nice bits - sometimes very optimistically priced, and yes, a lot of it is for a more mature shopper! Some of it is like Per Una without all the ruffles and bits of lace, if you like that sort of thing. Kids' clothes are not bad.
Their kids clothes are lovely, although small made. Adult stuff can be nice, but very overpriced. And their nightwear is great, I got a couple of nightshirts there seven years ago and they are still going strong!