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Hi, I have always asked myself that question. I was this close to buying crem de la mer products, but decided against it, as I think cheaper products would do the same thing. I am using Elemis at the moment ( pro collagen marine ) and I love it, I cant say it has softened any wrinkles, but then again, Im not wrinkled anyway, im only 30. But answer to your question, personally I don't think anti ageing creams work, but I might be wrong.
Do i think that anti aging creams work? - Definitely. Do i think that that the majority of creams available from cosmetic companies work? - No!
Vitamin C, Vitamin A and a host of other vitamins and ingredients have been proven time and again to aid in keeping your skin youthful. Some of these helpful things are only effective for a short time before going 'off' and losing their potency. Obviously creams from cosmetic companies sit in the warehouse/on the shelf for months, in which time many of the creams 'lose' some of their power. The best and cheapest way is to make your own creams because you can make sure your ingredients are fresh and work better. My skin has improved no end since making my own stuff.
You can buy ingredients from lotion crafter in the US who have a large range but do charge a bit for shipping. Active extracts are from the UK, have a smaller range (but sell most of the good stuff) and are cheaper on most things.
Maybe super-scientific anti-ageing creams have got better at the top end of the market but whether you can get significant benefits at high street levels is debatable. What has definitely improved over the past few years is Photoshopping technology in magazine ads, subtle cosmetic procedures for celebrities willing to pay the money and, as a result, our own expectations of what well-cared-for skin should look like at 40+.
I'm putting my faith in daily SPF, lots of water and soft lighting.
Department store brands do not have the volumes to generate enough cash to do research. Cheap brands do not generate enough margin to do research. Only the mid- priced brands can afford proper scientific research.
Many people get bamboozled by all the hype surrounding the latest creams. Vitamin C and A have years of independant scientific studies behind them, showing they can increase collagen and make your skin appear younger. But as i said before, i doubt many of the ready made creams achieve this.
Olay, L'oreal etc all have an interest in making sure any studies they do have positive results. Seek out independant studies, find out what works then make it yourself. It has worked for me - so far : )
The ONLY cream that is scientifically proven to reduce lines and wrinkles is Retinoid. I was prescribed Retin A as after having DD3 I was suffering with sore spots along my chin line and chin and it has definitely helped reduce fine lines and I haven't been using it very long. I also wear a SPF of 30 EVERY day. Plus not smoking, exercising, eating well and not drinking too much alcohol all help.
Can an over the counter cream truly anti-age you? - No.
Mindthegapp - i have worked in the beauty industry as it happens. It is true that prescription only retin a (a derivative of vitamin a) will help you look younger, as will all types of retinoid in sufficient quantities. The problem is that over the counter creams do not use sufficient quantities in the majority of cases. Likewise, when including vitamin c in their formulations, they often use a vitamin c derivative which stays fresh longer than normal vitamin c. The issue with this is that again it is not as effective. Over the counter creams also frequently include stuff we dont want on our skin e,g parabens and other preservatives. So the best choice for me is to either get retin a on prescription or make my own creams or both. Over the counter creams may work for some, but they never did for me and they cost me plenty of money in the process.