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You know, a version of all those dresses would already be in the wardrobe of the sort of woman who is going to pay those prices or above. for starters, the Camellia dress looks like the sort of print the lower end of the high street (disseminating from designers) started putting out a couple of years ago.
The kimono shape is, theoretically, fairly "classic" ^and 70s. But ... it's everywhere.
Yes, there;s an argument for a niche for those ideas coming out in better fabrics than Top Shop/Oasis but more affordably than designer, but the point is the shops that do that have already done it.
I think they're aiming at a tricky market. Kew was a place you could go to for a staple (cardigan, belt, etc.) at a reasonable price. This looks as if they are trying for a slightly less-fashionable Jigsaw. Does a woman really want to buy clothes at a self-consciously "less-fashionable fashion" ie. "Ms Two or Three Seasons Behind Tried and Tested By Everyone And Deemed Safe" shop?? I'm wondering how representative of the re-positioning this selection is.
Had interesting chat the other day with someone who used to work for jigsaw and apparently all kew and jigsaw clothes made in same factory and use similar quality material so why the difference in price?
Oh and its 159 because thats the number of their headquarters apparently.
But anyway I do think jigsaw and kew are just a bit blah and very overpriced. Jigsaw has the odd nice thing but its £££ for what it is which is not that dis-similar to boden m&s autograph to be honest.
... should just add, I got annoyed because this nice grey woollen t-shirt was £50!!! And it's mostly nylon!!!! Fair enough if it was great quality and made from wool or wool/cashmere even... but it wasn't. It was a sodding nylon t-shirt. Who do they think they are!
I found pretty much the same thing (woolen t-shirts rock, they don't cling to ahem.. midriff bulges like cotton does) at Uniqlo for £20 and no little nylons had to die in the making of it
Spent quite some time in a Kew on Saturday (out shopping with a friend) and found the customer service really good - the sales assistants really knew their stock and were v helpful without hanging around making us feel uncomfortable. We tried on a lot and came away a few bits between us including the silver bell skirt (lovely but overpriced imo), grey knit jacket, brown biker boots, an orange scarf and some skinny jeans which fitted really well. I was surprised as wasn't really impressed after looking at the website but found things looked much nicer on. I mentioned the name change and the sales assistant said she was a bit puzzled why it changed and made a joke about the boss being a man and him liking numbers!
Agree with you animula about them leaving staples behind. I got their indigo skinny jeans and am v pleased with their fit - am a size 12, average height. Usually find it hard to find skinny jeans that fit but these were fine, not too low rise, bit of stretch. Tad long but I can live with that!
I had to size down in the bell skirt - always nice when that happens!