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This is why Boden is so expensive...

(72 Posts)
ameliagrey Sat 17-Sep-11 17:46:23

or rather how Johnnie earned himself a cool £15 million last year- according to the financial pages in today's Times.

He owns 60% of the shares and the reckoning is that equated to £15 million in dividends for him.

Profits jumped enormously- and so did prices, yes?

Now you know.

whoneedssleepanyway Sat 17-Sep-11 18:52:08

Something is worth what somebody is prepared to pay for it and for some reason there are people out there who are prepared to pay over the odds for Boden, I think it is overpriced others clearly don't, so Johnny has just taken advantage of that....

mummy2munchkin Sat 17-Sep-11 19:25:27

I can't believe it's taken me so long to find this forum. I've been having problems with finding suitable clothing being a 29yr old mummy of a 2 year old so first stop for me was boden. I feel too old for topshop and too young for some boden (not all) but i did buy a couple of the jumpers on there which are nice but i agree, slightly overpriced.

Any suggestions on where I can find some nice yummy mummy outfits?

pixma Sat 17-Sep-11 19:26:49

Where are Boden's clothes made?

beela Sat 17-Sep-11 19:28:30

Does anyone ever buy anything at full price from Boden? I think part of the reason it is so expensive is so that they can run 20% off offers all the time, which brings things down to a slightly more realistic price.

Also, if they didn't send me a new catalogue through the post every fortnight they could perhaps reduce their prices slightly.

mummy2munchkin Sat 17-Sep-11 19:33:05

no, i use discount codes for pretty much everything - it is a good excuse to the husband. Forgot, just bought some of their boots too and they are probs some of the best i've ever had.

VivaLeBeaver Sat 17-Sep-11 19:34:59

Yummy mummy outfits? Really? hmm

mummy2munchkin Sat 17-Sep-11 19:41:04

and your problem is?

TattyDevine Sat 17-Sep-11 19:44:08

What is a yummy mummy outfit? (genuine question)...

beela - it's the reason I stopped buying from Boden. I asked them to send me 1 catalogue per season only. They refused so I asked them to remove me from their mailing list and said I would look at the website instead. Iget busy so forget (not on purpose) but it just doesn't happen.

I was appalled by the possible cost as you say and the environmental impact.

It's a pity - I quite like Boden style or rather did - this year did not look that great for me (colours all wrong)

ameliagrey Sat 17-Sep-11 19:46:06

stop thinking of yourself as a mummy, yummy or otherwise and think of yourself as a 29 year old woman. That should help.

Tortington Sat 17-Sep-11 19:47:45

i like autumn boden range and think its back ontrack ffroma disasterous two years.

i wouldn't buy anything becuase i can';t justify £149 on a pair of shoes

mummy2munchkin Sat 17-Sep-11 19:47:50

ermmm....i would say something that makes me look and feel good...and is easy to wash and wear and doesn't make me look like i'm trying to be a teenager again? Something sophisticated yet attractive but without having to try (because i just don't have the time!). My definition anyway off the top of my head...

rubyrubyruby Sat 17-Sep-11 19:47:56

Message withdrawn at poster's request.

ameliagrey Sat 17-Sep-11 19:48:30

this is getting off topic angry The Times stated that Boden send out 15 million catalogues- so they reckon we all spend £1.

Or maybe 15 of us get 1 million catolgues- feels like it.

mummy2munchkin Sat 17-Sep-11 19:51:26

It was just a phrase. I am a full time mummy therefore a mummy is who I am not just a 29 year old. It always comes with the word mummy after it, can't say it's something I want to change.

LynetteScavo Sat 17-Sep-11 19:53:10

I reckon it's more like 30 of us get 500,000 catalogues. That's how many I got last year, anyway. And I've specifically asked for only one per season.

It's very rare that I buy anything full price. I have been known to take the DC to school late on the day the on-line sale started. blush

VivaLeBeaver Sat 17-Sep-11 19:57:03

No problem, I just feel a bit sad when someone defines themselves as a mummy. I would like to think that people would prefer to define themselves as a woman/person who is also a mother. I do feel there is a big difference.

Anyway. Firstly at 29 I wouldn't think you're too old for topshop but I do think you're too young for 99% of Boden.

Gap is good as is Zara. H&m is good, tk maxx has some nice bits. I like oasis and some of the concessions in debenhams.

VivaLeBeaver Sat 17-Sep-11 19:57:39

Oh and Fat Face.

WorzselMummage Sat 17-Sep-11 20:02:52

29 is far to young for boden, surely shock

VivaLeBeaver Sat 17-Sep-11 20:03:34

I'm 35 and I reckon I'm too young for Boden.

Carrotsandcelery Sat 17-Sep-11 20:10:47

The catalogue overload seems to be timed perfectly - the minute I put the previous one in the recycling bin, the next one appears on my doorstep. I can see it all online. If they have to remind me, a postcard would do and I can look online. They don't have to send the whole catalogue.

I am also glad to hear it is not just me who is a bit shock with their prices this season. Even with the 20% off that I always wait for, it prices me out of the market - not that Johnnie is likely to notice grin

ElectricSoftParade Sat 17-Sep-11 20:15:29

I do buy Boden as I am slightly (ahem) older but only buy it from the charity shop the nice ladies know me and keep "nicer" stuff back for me to rummage through

ElectricSoftParade Sat 17-Sep-11 20:19:05

I also receive the catalogue to see what will be in next for me in the charity shop

But it is quite expensive for what it is IMO.

tethersend Sat 17-Sep-11 20:21:43

Boden is diabolical.

Didn't Johnnie say something charming like "there isn't much more vulgar than middle aged mums looking sexual"?

I will not let that man dress me.

Welcome mummy2munchkin smile Why not start your own thread and we'll have a look for stuff for you? And I'm 33 and not too old for Topshop wink

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