I don't like East at all - a coarser, frumpier version of Monsoon as far as I can see. As one of the older S and B enthusiasts, can't quite see why 'over 60s' should be expected to shop there.
I don't really think these hard and fast age categories apply nowadays when it comes to stylish dressing. The retailers tigerbear and I mentioned appeal to a wide age range and baby boomers, rightly, aren't prepared to accept being pigeon-holed.
dm doesn't like anything high street EXCEPT East. She is 67 and wants nice separates as she works as a tour guide and has to be smart but not too formal. she hates m&s and all the rest on the high street.
I will send her links to all the above and see what happens - thank you!