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I have these aspirational moments when I look through the catalogue and imagine I will miraculously look like the models if I buy the overpriced stuff, and then reality bites.....No matter how much I pay for my running gear I will still look like an over stuffed sausage
I have to agree it's overpriced, I used to work for Sweaty Betty actually and without the huge discount I couldn't have afforded any of it, and certainly wouldn't have paid those prices! But having owned pretty much the whole range, I can tell you a lot of the stuff is brilliant quality and fit compared to Nike etc. Using and washing my workout stuff daily over a couple of years really proved the difference to me, I reckon I will still have the Sweaty Betty stuff in 5 years time. So it is sometimes worth paying that extra in the long run.