I always assumed that product reviews were written by joe public but John Lewis have members of staff submitting 5 star reviews.
The reviews are obviously favourable but the content could just be listed in the product description.
Surely this is misleading, as I do read alot of reviews and make decisions about purchasing based on this, to an extent.
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Internet product reviews at John Lewis - misleading??
4 replies
moragbellingham · 21/08/2011 07:36
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