My theory is that they know everyone waits for an offer now, and run offers/discount constantly, so start RRP high. Kids stuff still reasonable IMO with an offer code, apart from £50 for a 3-4y boys coat (ridiculous).
Cherry, perhaps your right. I just don't know how they expect to be competitive at those prices. I think this is the first sale in years they have had that 1 month on still has so much stock left. Do they not realise there is a recession?
I wish they would charge more regular prices and have fewer discount codes. There is no point buying from them without a code, since there always seems to be one floating about, but Johnnie rarely sends me a code so I have to go hunting for it. Handily someone has usually started a thread for it on here, but it does make shopping from Boden more complicated than it should be.
Maybe I shouldn't be complaining - sometimes it's good for my bank balance because by the time I've found a code, I've changed my mind about the purchase!