I need a beach cover up for holiday and love this and have ordered it.
I converted from being a "6 bikinis from Primark" kinda gal to a "one expensive bikini" per summer a couple of years back. IMO they are better value in terms of fit and ability to be able to wear for more than one year.
Is it madness to spend £120 on something I'll wear every day for a week and then probably not much after that?
I would never spend that much on a beach cover up. Mostly because it's white and will get stained by suncream etc. If you can spare £120 however, then great, buy what the hell you like for your holiday...