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How old is it? I know you say you've only used it once, but was it made a few years ago?
I tend to look on ebay for specific items or specific brands/designers and often have a good idea of how much things go for, but am put off by a high starting price. For example I'm looking for a particular dress that retails at £100 there was one the other day with a starting price of £45 and I didn't bother even though I'd pay a bit more than that.
Try a lower starting price if you are prepared to except lower.
Is it the one where the designer starts with an O?
If so I would say its not a great time of year to be selling a bag that colour - its more of an Autumn Winter thing. Can you hold on to it for a few months? People just don't say "hey, what a beautiful sunny day, I really want a bag in [the colour the one I think it is, is]
True but think of the shop window they are letting you use.
I find eBay to be very seasonal. I have just sold some Phase Eight stuff I bought last year that I never wore, so brand new with tags, but last year, for pretty much what I paid for it - in fact one was more than I paid, one slightly less. Why did it sell so well? Because there are none of these items in the shops being last years, and wedding season is still in full force yet sale time is underway so if there is nothing they like in the shops now in their size they are stuffed and will pay anything for something that looks like its just what they need.
Whereas if I'd tried to sell the same items last November when I realised I probably wouldn't wear them I wouldn't have got nearly as much - people are thinking Christmas party not Garden party.
I've got some Christmas partyish stuff to sell which I'm hanging onto unti mid November.
I reckon bide your time if you are not getting the interest you want. Also, try and "let go" a little - if you know you are absolutely not going to use the bag, and it is only taking up space somewhere, some money is better than none. And if its not, perhaps you are not ready to let go of it...