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'This Is My Child': come vote for the logo please

(174 Posts)
RowanMumsnet (MNHQ) Tue 09-Jul-13 10:26:48


Hopefully lots of you will be aware that we're gestating a campaign called 'This Is My Child' (you can see the background here.)

We've had two logos drawn up - and want you to tell us which you prefer.

Hearts or child? Post on the thread to let us know.

farlowz Mon 19-Aug-13 15:07:57

Have to say I like the heart more, even after reading the threads. Would also be happy to post a photo.

sophj100 Thu 15-Aug-13 17:52:05

I definitely think the child's face is more appropriate and speaks volumes.

The love heart is too remote and doesn't really relate to chidlren. The logo should speak alone, before you even know what it is for and I believe the second one does.

Bluebirdonmyshoulder Tue 06-Aug-13 17:46:26

I like zzzzz's idea re the series.

Really liked 'This is My Child, This is Our Life' but take MNHQ's point about succinctness. And the main thrust is 'This is My Child'.

zzzzz Sat 03-Aug-13 15:55:58

MNHQ Pleeeeeeeeeease tell us more!

YourHandInMyHand Fri 02-Aug-13 20:19:23

Only just seen this thread. I'd like the third logo but without the cartoon child.

I have to say I like the campaign as "This is my child", lets not complicate things further. wink

sneezecakesmum Thu 18-Jul-13 21:40:30

I like this is my child. It's just totally inclusive of all the aims of the campaign without focusing mainly on the impact on the family. Yes, I know its important and part of the campaign but its not the whole campaign. Everything radiates out like the spokes on a wheel from 'my child'.

zzzzz Thu 18-Jul-13 19:05:53

Family's hmm

zzzzz Thu 18-Jul-13 18:58:53

What I like about "this is my child, this is our life" is that it makes you think "something unique about this child is uniquely effecting this families life". It prepares your mind for the sort of ideas we are trying to get across.

Without the "this is our life" bit it is far more "ooooooh body form" ie "this is my child" could be leading you anywhere, IYKWIM.

Still I would prefer just "this is my child" if we have to go all #compliant.

I suppose you could run a series,

THIS IS MY CHILD this is our life

THIS IS MY CHILD this is how long it took to get to see a peadiatrician

THIS IS MY CHILD this is what we do to get to school on time etc

Yes, has a 'my house, my rules,' feel.

I like 'This is my child, this is our life.' <sulks>

coff33pot Thu 18-Jul-13 18:21:34

My child our life to me means a stance of butt out!

I don't tweet and no intentions of using it to be honest.

just "this is my child" doesn't hit home enough to me but hey ho smile

SallyBear Thu 18-Jul-13 18:05:44

Yes I realised I had misunderstood you after I posted. I was sat in a hot car killing time waiting for DC to appear from school. shock

zzzzz Thu 18-Jul-13 17:49:53

Sally i think you have slightly misunderstood my post. I should clarify I was trying to say "this is my child" is far more powerful than "my child" so

I prefer
THIS IS MY CHILD to "my child"

And I prefer
this is my child, this is my life. to "my child. My life" (which I don't like)

The #tag thing I have minimal experience of, but assume MNHQ know what they are talking about.

SallyBear Thu 18-Jul-13 16:08:45

zzzzz I agree with you 100% with the "This is My Child. This is Our Life" being far more emotive than "This is My Child" it doesn't "speak" to me, but MNHQ want it to be a short title to be hashtagged and tweeted.

I am not a user of twitter preferring to use FB to connect to people, and truthfully I have friends who "tweet" things on FB that I NEVER read. (Closet technophobe). I need the picture and the lead in line to grab my attention. So the twitter campaign will be a non starter for me as I prefer Facebook.

SallyBear Thu 18-Jul-13 15:49:59

How about #thisis;mychild.ourlife

zzzzz Thu 18-Jul-13 15:22:40

For me, "my child" loses a lot of the emotion of "this is my child". I really like "this is my child, this is our life" but not so much "my child. My life", to me that reads as "I'll parent my way" IYKWIM

hazeyjane Thu 18-Jul-13 15:04:12

If possible, mychild.ourlife is even better!!

SallyBear Thu 18-Jul-13 14:21:41

Ripping gringrin

RippingYarns Thu 18-Jul-13 14:19:47

there you go


SallyBear Thu 18-Jul-13 14:13:28


RowanMumsnet (MNHQ) Thu 18-Jul-13 14:01:02


Yes, any reason you're not using the fabulous slogan as suggested by the very lovely SallyBear and agreed by so many here?

Sorry for not addressing this one before.

The honest (but prosaic) answer is that short tends to be better with these things. While we completely see the significance of adding the extra line, it makes it far too long to use (for example) as a hashtag on Twitter (where you're limited to 120 characters, so every one counts).

We appreciate that loads of you may not use Twitter but it's enormously useful in MNHQ campaigns. It means the word gets out much more widely than it otherwise would (those of you who can bear to look at Twitter, take a look at our #bountymutiny hashtag to see how far that has spread - in many cases being used by people who have probably never even looked at MN).

So for an awareness-raising campaign like this - where what we're really trying to achieve is to grab the wider public's attention and get people to think about how they behave, and the assumptions they make - our experience strongly suggests that short and snappy beats longer-but-fabulous.

RippingYarns Thu 18-Jul-13 12:54:08

Yes, any reason you're not using the fabulous slogan as suggested by the very lovely SallyBear and agreed by so many here?

SallyBear Thu 18-Jul-13 12:49:01

Thank you for that Rowan, though a teeny bit disappointed that you've not considered the "This is My Child. This is Our Life" slogan. It seemed to capture and include so many of us dealing with SN for our children/family members from birth through to adulthood.

RowanMumsnet (MNHQ) Thu 18-Jul-13 10:33:21

Well then - thanks very much for all your input. We fully take on board that many of you found the spectacle-wearing child a bit cartoonish and/or patronising (and we do see your point).

With that in mind - and the difficulty of composing a clean, graphic image that is properly inclusive and representative, without being icky - we've decided that a text-based logo is the way to go, so we're going to use something focused around the 'This Is My Child' logo without any images.

Thanks again for your comments - they were really useful.

Shannaratiger Tue 16-Jul-13 21:01:03

Definitely the child.

Perspective21 Tue 16-Jul-13 10:23:15

IMO you need a type of Quentin Blake (ish) silhouette of a parent and child together. Parent may be interpreted as M/F and child as M/F. With apologies with those with older children, this would be easier to achieve if drawn as a younger child. This would give the powerful impression that our children are loved deeply and fit into their families just as they are.

Or a parents hand holding child's now thinking of what would represent the relationship and be an easy to reproduce logo, without the cartoon look...

Was going to write HTH but maybe it doesn't...thanks so much for trying to get this right.

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