Can we have Jamie Oliver on for a web chat please?

[99percentchocolate]

Jamie Oliver has announced his intention to promote breastfeeding amongst mothers. It's a pretty emotive subject and one that I really don't think he fully understands. However, I'm interested in hearing his side of things. Why does he think it is easy? Why has he chosen this topic? He has chosen some pretty patronising language and I think it would be great to open the door to debate. I think a lot could be learned.
There is a thread full of reactions here so it is definitely something that mumsnetters would be interested in quizzing him about.
What do you think MN Towers?

[TheDrsDocMartens]

didn't he get a pasting last time?
He certainly is on the other thread.

[ThroughThickAndThin01]

He's just been on recently hasn't he?