Hey folks, just to clarify a couple of points - we'd never charge guests such as Nick Cohen to take part in webchats - only big corporations such as, for example, British Gas.
As you might imagine, we were pretty disappointed with the piece. Justine wrote to Cohen and Fraser Nelson, editor of the Spectator, about it; no response as yet, but I've copied in the text of her email below, in case you're interested to read. On a jollier note, merry Christmas, one and all
Justine's mail
Dear Nick,
I think you've written an extraordinarily unfair piece about Mumsnet. I'm sure you have some very valid gripes about the blogging economy and what it's done to writers' pay, but you've conflated that with something entirely different in your piece.
We asked you for a webchat, not to write a piece of journalism. A webchat is an online interview. We've conducted many of those with individuals over the years - from politicians, to writers, to health professionals, to campaigners and celebrities, and no one has ever asked to be paid. Not one person out of hundreds and hundreds. Neither have we ever asked any one of those people to pay us. We genuinely believed you might value a platform to talk about an interesting issue which you seemed to care about - to rally folk to the argument. Plus we thought you would be an all-round interesting webchat guest.
We do charge big companies for corporate webchats because it takes time and resource to run and promote them, and we think corporations can afford to pay for that privilege. Corporate webchats are in fact quite rare on Mumsnet - we did no more than a handful last year - and we only ever do them if it's on an interesting topic - eg the horsemeat scandal. We did many, many more non-sponsored with interesting individuals like yourself.
In your piece you suggested that we wanted you/ writers like you to pay for webchats. But you know full well we didn't - we merely tried to point out that many thought there was value in chatting with the MN audience. As I say, no-one else has ever asked to be paid, and as I'm sure you're aware, the Guardian and Spectator don't pay for online webchats and interviews etc either.
Aside from the piece itself - the headline is really dodgy I think. Racketeers, really?
A racketeer by definition is
A person who commits crimes such as extortion, loansharking, bribery, and obstruction of justice in furtherance of illegal business activities.
intr.v. rack·et·eered, rack·et·eer·ing, rack·et·eers
To carry on illegal business activities that involve crimes.
I'm struggling to see how you can accurately and fairly headline your piece as Mumsnet Racketeers? What kind of illegal business is going on here? We didn't offer you a fee to have an online chat with our users (who don't pay to come on the site). I don't remember the Spectator or Guardian ever offering to pay me for an interview. It's a hugely misleading, horribly unfair and damaging headline - plus it's being retweeted everywhere by outraged journalists believing we are charging our online interviewees. Would you have another look at it, please?
Best,
Justine