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Irritating apostrophe error in Legal and General ad....

11 replies

tiktok · 28/03/2011 10:21

'How much are mum's worth?'

Pah.

Please scold them, techy people, smugly as you like, and tell them to swot up about apostrophes before coming back :)

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RebeccaMumsnet · 28/03/2011 11:27

Well spotted tiktok we will contact Legal and General and ask them to amend it asap.

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tiktok · 28/03/2011 11:42

:)

Ta!

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ViolaTricolor · 28/03/2011 11:51

Thanks Tiktok, I just came on here to moan about the same thing. The list of menial chores which apparently become a woman's preserve when she procreates is bad enough, but the apostrophe is a step too far.

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tiktok · 28/03/2011 12:31

It amuses me to think they will have paid a few grand for the ad - photography, copy writing, design and graphics, plus the fee for the placement - and they let a silly thing like that spoil it!

It's still there, BTW :)

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tiktok · 28/03/2011 12:32

If you click through, they also have a lot of confusion about Mother's Day or Mothers' Day....they don't know which!

(I am off to get a life now)

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ViolaTricolor · 28/03/2011 14:27

They should have spent more of their thousands researching their target audience. It's not a secret that we have a board called Pedants' Corner .

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HuwEdwards · 28/03/2011 14:28

and what a stupid question, we are priceless.

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nickelbabyhatcher · 28/03/2011 14:43

glad i'm not the only one!
i was just about to start a thread!
thought "i'll just check to see if anyone's started one yet"

glad it's being sorted too!

how do these thigns get through proof-reading?????