I feel like I should add an addition to The Rules.
Generally, men are pursuers. Hunters. We want to find someone who fancies us, who is interesting. We message them (and most women wait to be messaged) and sometimes, one will respond.
We talk to them, and want to get a second message. And a third. We put the effort in, we tell jokes, we try to be funny or interesting. It's a lot of work.
Less attractive men have to put in more effort, more attractive men put in less. And conversely, more attractive women can just sit there and wait for the messages to roll in, and weed through them and find the ones she wants to converse with. Men don't get that, unless they're Thor.
So, we send messages, and sometime we find someone who is either interesting or funny enough to want to meet. Or attractive enough that they don't have to be interesting or funny. (If they're into that).
And then we ask them on a date. 90% of the time it's the man who asks.
And then, after the hunt to get a response, and the continued hunt to get a date, the next thing is to get a kiss. Or a shag.
We're goal oriented. What do we do between getting a 'yes' and actually meeting you, when we don't have a goal?
Tell him a joke. Tell him someone told you this stupid joke. Men like jokes. Make him really really look forward to meeting you.