Not really... I would see it as a section that sells stuff for mums (breastfeeding pads, maternity stuff) and babies (nappies/formula). Handy to have everythign together, i suppose. DP has shopped in Mother and Baby sections and didn't seem to be offended...
Depends. If the specifically mother-oriented stuff (stretch mark cream, breast pads, etc.) and the specifically baby-oriented stuff (nappies, wipes, etc.) was all in that aisle I'd see it as pretty descriptive. If it was just the baby stuff then it would probably irritate me, but I think every shop I've ever been in that sells both categories of product shelves them both together.
Not really, no more than the exaggerated marketing itself, I mean does my DS really need 5 different products for the bath? And I don't like the whole 'new mum pamper kit' crap that works out to be about £5 per 100ml of standard run-of-the-mill stuff.
Interesting. It irritates me ("offensive" is too strong a word) simply because, as iheartdusty says, men are parents too. I feel it feeds into the old fashioned but still sadly prevalent idea that women should be (or are naturally) wholly responsible for the baby & child care & shopping in their household. But maybe I'm just being sensitive.
However, I did a bit of googling last night and 11 out of 12 shops online don't call it that - the category as a whole is called "Baby" or "Babycare" or somesuch, some with a section "for mums". Which I'm perfectly happy with!