I used to love my Philips Epilady. Used it for years and it was great. Yes it hurts for the first few strokes but then you kind of go numb and it's fine. Gets easier the more you use it.
HOWEVER when I was pregnant i had to stop using it as the spots where the hairs come out which normally fade in a few hours didn't go away and looked awful. Haven't used it since dd was born as I never have the opportunity to sit down and do it, much easier to give em a quick shave in the bath.
I keep meaning to give it another go, but never let the hairs grow long enough (eeugh!).
Would definitely recommend the Epilady though (if it's still called that). They used to have a money back offer if it hurt too much!