I'm a market researcher and have recently been briefed on a nappy project. I've been trying to appear knowledgeable to my client - after all I have had two children - but the nappy market has changed so much since I had mine I have no idea what you would buy or why!
My boys are almost 15 and 12, so you can see how long ago it was! We were the decade that had gender specific nappies, and the market was dominated (I think) by Pampers. Huggies was really only doing pull ups then.
So what do/did you use and why? It will really help me get up to speed, so thank you very much if you can help!
I use Supermarket own brands, Tescos particularly - they are just as good and much cheaper. I used Pampers when ds was first born because I knew nothing about nappies and saw adverts for them all the time.
Pampers Active Fit were my favourite nappy. They were nice & soft, very stretchy, and a good quality nappy.
I found Pampers Baby Dry too plasticy & they didn't seem to fit very well.
Hated Huggies - they leaked a lot & the big tapes would dig into DS's stomach & leave red marks, especially the overnight nappy, as it got very wet & heavy.
Neither!! I'd go for Tesco's own everytime. I don't like the smell of Pampers when they're wet (too chemically) and they sag really badly when they're full. The tapes on Huggies are too wide and dig in at the top of their thighs. Huggies convertibles are the worst pull up ever, too loose as pull ups but are just normal nappies if you try to tighten them. Tescos' fit better, don't sag, don't smell and are half the price.
I think it just depends on the baby - different nappies seem to fit different children. I used Pampers at first because I fell for the big brand name. Have spent a bit of time with the Pampers team at Proctor and Gamble and they seem very successful at making their product appeal to middle-class mums in particular.
Pampers have a research lab in Germany where they test nappies - do all sorts of funny stuff like putting a nappy on a kid then 'loading' the nappy with water to find out how long it is before it leaks. They market themselves as 'seeing the world through a baby's eyes' i.e. understanding things from the baby's POV. Hence their big exhibition 18 months ago-ish where they had rooms showing baby's experierence at every age - oversized furniture and wobby floors in the toddler room, not being able to reach a bar of soap on the sink for potty-training children (promoting Kandoo soap).
Oh yes, Jessa, I'd forgotten that! Little cystals all over ds's bum in the morning and the gusset hanging round his knees - not good. I used both brands when ds1 was small (mainly because had £off vouchers), switched to Tescos' with dd. Having said that, Pampers pull ups are by far the best.
I found pampers the best. Huggies used to leak poo everywhere when they were tiny, and I found the supermarket own brands left a sort of strange film with bits of something on their bums. That freaked me out, so I have stuck to pampers ever since.
Huggies all the way - less plasticky than Pampers and other brands in my experience. Ds is v skinny but we've only ever had a few leakage or fitting problems, when he was sort of in between sizes. I've only seen crystals twice with Huggies, but more often in Pampers (which my mum and childminder have).
We used Tesco's own all the way and have been very happy with them. When I did try my free samples of Pampers, when DD did a wee in them, it smelled of acetone, like nail varnish remover, which was really offputting.