Is it me or is this a rather nasty marketing ploy? Got a personalised letter in school bag from the company who have been brought in to do PE lessons at school saying DS has been identified as talented at football and 'inviting' him to join their (expensive, privately run) academy. Ds is with the best will in the world not coordinated. This must have been sent to every child in the class. I don't mind the odd flyers for things that come home, but trying to make out they've been specially selected for this wonderful opportunity? Yick. Half wondering about sending it back to school to ask if they know they're being used as a marketing channel.