I know people who choose to take their kids to various village schools rather than use the Leominster schools. Its a big school for the area and a lot of people don't like that, the village schools also have better reputations e.g. Kimbolton, Pembridge. An even larger number of people opt not to use the secondary. That said, I'm currently wishing we were in Herefordshire as there are lots of great state schools.