Interesting article that one, my company make out that their maternity package is exceptional, but its just the standard bare minimum legal package. Needless to say they were surveyed for this article and came out as poor
it's all very well to talk about family-friendly employers. What about the attitude and experience of one's immediate manager to handle such issues? What about one's seniority? If employers want to retain the highly qualified female workforce, what about the majority of women who work in middle or low level jobs?
Also where are these 'family-friendly' employers at the debate about childcare? Don't they have any role to play towards the government's vision for 'affordable good quality childcare for the under 3s'?
This whole 'family-friendly' tag has been completely exploited by some employers to promote a positive image of their organizations (modern, humane, compassionate, equalitarian, etc), which is why so often it is thin on the ground failing to deliver anything more than the bare minimum as required by the law.
Funny that even those in traditionally female jobs do not necessarily enjoy better maternity benefits. Nurses, I think, is a very good example. I know many who go into bank nursing in search for flexibility at the expense of their careers, income and pension.