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Capitalisation of company names starting with a lower case letter?

(5 Posts)
IShallWearMidnight Sun 14-Oct-12 16:35:11

I'm proofreading some stuff at the moment, and this has me confused. If a sentence starts with "eBay" or "iTunes", do you capitalise the first letter? It looks wrong not to, but very strange to have "EBay". What do you reckon?

greenhill Sun 14-Oct-12 16:50:17

It is a trademarked name, so should be spelt / written as iTunes etc.

That is my opinion though, not an actual fact.

HoratiaWinwood Sun 14-Oct-12 16:56:05

I think you leave it small (ie go back and undo computer's automatic capitalisation).

Guardian Style agrees.

IShallWearMidnight Sun 14-Oct-12 17:14:38

thanks, that's what I've done, even though it makes me twitch smile

MirandaGoshawk Tue 16-Oct-12 19:13:08

It would make me twitch too if it's at the start of a sentence. But I would follow the advice above after coming on here, as you did!.

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