Ooh, I could go on for hours! But I won't, here you are though, my view on the factors preventing children eating balanced diets and the obseity epidemic, in no partic order, although some are related:
Lack of edication at school on what constitutes a healthy, balanced diet. If you become a parent and have no idea what to feed yourself or what is good for you you're hardly going to do a good job of feeding your child/ren
following on from this if the only thing you have to go on is manufacturers' claims you might well believe that certain products are healthy when they're not. Interesting Panorama story here
parents falling for advertising and claims that xyz food is only x% fat/no sugar (hmm, often doesn't mean much) - see the story above
pester power leading kids to pester parents for crap. Look at the advertising aimed at kids - I'm fairly sure you could say NONE of it is for healthy food. There are no prime time kids tv ads for fruit or veg or smoothies. They're all for processed food. Because processed food = more profit for manufacturers. Their idea of added value is added value to them in the form of hydrogenated fat, sugar, colourings etc: all cheap ingredients = more profit
parents being lazy about cooking and deciding they don't have any longer than the 1 minute it takes to microwave a ready meal. I remember some news report a while back saying that a lot of people regard this as 'cooking!' Which clearly, to me anyway, it isn't! It doesn't take much longer to stick some veg in to roast or some fish in to bake or some carrots on to boil but if people don't know how to cook they won't know to do this
The supermarkets. Where to start with them? Well, they'd like us to buy crap and processed food too because the more margin in a product for a supplier, the more margin for a supermarket. So the high profit lines are strategically placed and priced (sometimes/often as loss leaders to get a brand known) to shift greater quantities. They make price demands on their suppliers leading, in some cases, to cost cutting measures (feeding sheep brains to cows, mm, that was a good idea wasn't it?) which are almost never going to be good for the supplier/consumer. Unless all the consumer cares about is low prices, which admitedly is the case sometimes. The squeeze out local shops who may have known/cared more about the origin of their produce. We've all moved a long way from the origin of our food - look at the childrne on Jamie's school dinners who didn't recognise fruit/veg but DID recognise McDonalds. Shocking imo.
Schools allowing vending machines selling Coke/fizzy drinks. Hmm, sugar, water, colouring, flavouring, caffeine. I don't think it's a suitable drink for children and I certainly don't think it should be sold in schools but it is.
Schools selling crap for school lunches, see Saint Jamie Oliver
Schools not encouraging physical exercise enough and selling off playing fields. Obvious.
Parents buying the line that they're just too busy to give their children food that's good for them and that is easier. I don't think it is hard or time consuming to feed children stuff that isn't junk but then, I've never tried the alternative. Maybe I'd realise where all my time's going if I did? I doubt it though.
So, I think it's the fault of
- the processed food industry. There's more profit in Sunny Delight than broccoli
- The govt for not regulating them re labelling on food and advertising aimed at children on tv/other places
- parents for being lazy/saying 'oh, it's all he'll eat' I don't buy it. A child doesn't do the weekly shop, parents do. It's up to parents to say no to this stuff. Maybe some don't know how to say no though?
- Fast food companies for peddling crap. Although I don't think they're to blame as much as the others above.
What can be done? I don't know. But a good start would be
Regulation of advertising aimed at children
Stricter regulation on labels etc
Better nutritional/cooking education for children
Ditto parents
Banning of vending machines selling junk at school
Better school dinners
No selling off playing fields
People buying decent food and getting back to local suppliers. There's been a huge growth in the organic box market so some people are
All the walk to school weeks in the world won't combat that lot above. Good luck with your essay, let us know how you get on, this is a subject dear to my heart as you can tell!