*I'm not talking about those who are in/near poverty or those who've been seriously financially affected by the economic downturn.*
It seems as tho' everyone feels poorer because they're told they are and now the so called 'credit crunch' is being used by companies as a marketting tool. You can't move for some sort of 'credit crunch' pun. Then I noticed one of the big supermarkets is re-marketting it's value goods in the Aldi style (having picked up on the middle classes starting to de-camp there), so instead of value ham, for example, it's now called something like 'Oak Fresh.'
Yeah - its the same as everyone taking on loads of debt because everyone else was/is too, it was all in the media and Mr Jones wanted a nice car like Mr smith which started the whole street rolling off to prudential. The superamrkets are making it a selling point. BUY our cheaper things. Not save your money and live without it.