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Toys with a Difference: Research Study of Representation of Disability in Toys

(1 Post)
MEDIA: Dr. Sian Jones Thu 22-Dec-16 13:03:25

Dear Mumsnetter,

You are invited to take part in a real research study on toys with a difference. This is a collaboration with researchers at Goldsmiths’ College, University of London and #toylikeme.

What is the study about?
This study is part of the work of #toylikeme to help the toy industry represent disability in the most helpful way possible. It looks at perceptions of a number of different toy prototypes. It is important to note that this research is independent and that we are not funded by the toy industry.

What will happen in the study?
This research investigates your thoughts and feelings on interactions with children with a disability, and on your child's friendships. It also asks some questions about your child's interactions with children with disabilities. You will be asked to give your opinion on the friendships your children have or could have, and on some toys with a difference.

Who can take part?
Anyone who is 18 years or over, and who has responsibility for a child under 16 years, is welcome to take part. We are particularly keen to hear from parents and carers with disabilities, and from those who parent children with disabilities. The survey is online at

How long will it take?
The study should last 5-10 minutes.

Can I change my mind?
You may withdraw from this study at any time up until the point when the data is submitted. In order to participate you will have to indicate your consent to participate at the link. You should retain the researcher's contact information for future reference.

What happens to my responses?
All responses will be anonymous. No identifying details will be recorded on your questionnaire. We never ask for your name or any identifying information. Data will be securely stored for a maximum of ten years after the study. Only the researchers will have access to the data. Once the data is analysed, a report of the findings may be submitted for publication.

Please note: if you have a concern about any aspect of your participation or any other queries please raise this with the researcher. However if you would like to contact an independent party please contact the Head of Psychology:

Dr Sian Jones
Department of Psychology
University of London,
SE14 6NW

For more information and to see the results of this study in May 2017, please visit the researcher’s website:

If you subsequently have a complaint, please contact:
Goldsmiths, University of London Department of Psychology Research Ethics Committee, Dr. Yulia Kovas, Goldsmiths University of London, Lewisham Way, London, SE14 6NW.

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