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What do you think of this year's John Lewis Christmas ad?

(102 Posts)
JustineBMumsnet (MNHQ) Thu 15-Nov-18 10:01:52

This survey is now closed

The 2018 John Lewis Christmas ad has just been aired, and we at MNHQ want to find out what you think about it!

If you haven't already seen it on TV, please watch it below:

Thanks and good luck!


Standard Insight T&Cs Apply

SillyMoomin Thu 15-Nov-18 10:16:08

all done smile

beenandgoneandbackagain Thu 15-Nov-18 10:21:51

Done, but hard to pick a favourite.

KlutzyDraconequus Thu 15-Nov-18 10:25:10

Elton John's fans will like it, I don't like Elton John.
Iceland's banned ad is better.

GratedToDeathRIPCarrotStick Thu 15-Nov-18 10:28:30

I get the message behind it but it's not very christmasy and it's not hitting me in the feels. The start doesn't work for me

SassitudeandSparkle Thu 15-Nov-18 10:29:56

Elton is a strange choice - he didn't speak to his mother for years for a start, and the ad isn't actually very Christmassy! I like it as an advert but not as a Christmas one.

Monty the penguin is my fave. I've done the survey but not entered the draw.

ramonaquimby Thu 15-Nov-18 10:31:18

not a fan at all. How much money was he paid? Just think of all the good it could do. Wouldn't large stores like this be better off doing a no frills christmas ad campaign and donate the millions they would have spent to good causes?

CondomsLubricantAndFlapjack Thu 15-Nov-18 10:34:40

I don't like EJ so haven't watched it, but if theres a chance of a £50 just before Christmas I'd like to say:

'I found it lovely, heart rendering and sweet. It warmed me to my toes and reminded me just of Christmas. Elton is just the person to keep the John Lewis Christmas adverts alive'

Will that do?

AgathaRaisinDetra Thu 15-Nov-18 10:40:47

I didn't know John Lewis sold pianos. So there we are. Learn a new thing every day. John Lewis: giving the gift of knowledge.

crap advert though

KlutzyDraconequus Thu 15-Nov-18 10:44:43

How much money was he paid?

Rumours say he got £5million.
Or, to put that into perspective, enough to employ 267 people for 40 hours a week on £9ph for a year.

267 people with a years income and a happy and decent Xmas
Elton John for a few seconds footage at a piano...

(I know that's not really how business works, but it should.)

NewModelArmyMayhem18 Thu 15-Nov-18 10:54:12

I quite liked it but not sure about using Elton John - I could think of more contemporary stars to use. However, I get the sentiment and it's certainly different to previous years' ones. And it definitely brought a tear to my eye...

PrivateDoor Thu 15-Nov-18 10:54:36

I quite like it but it could be more Christmassy and it is a disgrace how much he has got paid for it!

ReflectionsofParadise Thu 15-Nov-18 11:02:11

Awful. Elton John isn't even relevant any more.

Rosehip10 Thu 15-Nov-18 11:05:04

Let's gloss over the fact Elton John treated his Mum like shit for years?

NachoCheese22 Thu 15-Nov-18 11:05:55

Really disappointed with this year's effort. Not festive enough.

extremelymaturecheese Thu 15-Nov-18 11:10:37

If John Lewis desperately needed a celebrity in their ad, I don't think Elton John was the right choice and comes with way too much baggage that distracts from any attempt at advertising John Lewis.

Between being estranged from his mother for a long time as well as that super injunction (olive oil coated threesomes in paddling pools?), paying Elton John £5m and giving him the platform for publicising himself to boot, bad bad bad move retailer who has been struggling with profit this year.

Bring back heart warming tales of furry creatures / cute penguins etc.

NancyDonahue Thu 15-Nov-18 11:11:25

I love it. It's a beautiful song and I love the sentiment that one gift could change someone's life.

EJ fee was undisclosed so where are posters getting that info? It also says a portion was given to his charitable trust.

LoudestRoar Thu 15-Nov-18 11:14:28

Feel very Meh about it. I've never thought Christmas, and immediately thought Elton John...

purits Thu 15-Nov-18 11:16:42

Q4: Does the John Lewis advert mark the start of Christmas for you?
How narcissistic!

Elton has got a tour coming up. How come he has managed to persuade JL to pay him to advertise his tour. Suckers!

KlutzyDraconequus Thu 15-Nov-18 11:21:41

Eltons fee is mentioned a few places,

Sources from the production set told The Mail on Sunday that the singer had been paid £5 million – that's half the reported £10 million budget – for his one-off appearance.

Whether it's true is anyone's guess, only EJ and JL will know I guess.

Thing is.. was he necessary?
Let's imagine the story is of a child being bought a medical kit for Christmas, see her use it in teddies, the cat, parents, then at school studying, then at college, then at medical school, then in a children's ward giving a medical kit to a poorly child for Christmas.

Same message, cheaper production, more meaningful.

UCWorries Thu 15-Nov-18 11:26:36

I think it would have made more of an impact if it wasn't Elton. Just a normal lad thinking about his mum
He famously went non contact with his mother for years.

Where's the christmassy part?

I ALWAYS cry at JL Xmas advert. Every time.

This one, nope.


purits Thu 15-Nov-18 11:26:54

see her use it ...
I like your thinking. I got fed up with all the male looky-likeys in the advertisement. How was it supposed to inspire girls? Or are they supposed to be inspired to be simpering 1950s mothers.hmm

UCWorries Thu 15-Nov-18 11:27:19

Klutzy that would have been lovely!

FreddoBaggyMac Thu 15-Nov-18 11:27:45

I like it - it gives me goose bumps. Probably their 3rd best ad after Monty the penguin and the long wait imo.

TheCountryGirl Thu 15-Nov-18 11:29:43

Terrible ad. I dislike Elton John intensely and this ad is very unChristmassy. The worst John Lewis ad ever.

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