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Are you over 50? Please complete a short survey about advertising - £150 voucher to be won NOW CLOSED

(44 Posts)

MNHQ have commented on this thread.

PoppyMumsnet (MNHQ) Thu 14-Sep-17 17:36:55

This survey is open to all UK MNers over 50.

We want to know your thoughts about advertising - in particular how advertisers could improve in their marketing to people over the age of 50.

Everyone who takes part will be entered into a prize draw where one winner will receive a £150 voucher for the store of their choice (from a list, includes Amazon, M&S, Debenhams and lots more!). All data is confidential.

Here's the link:

Thanks and good luck with the prize draw!

reup Thu 14-Sep-17 18:02:40

It asks for you gin nickname - assuming all 50+ are grandparents - I have a child in primary school!

reup Thu 14-Sep-17 18:03:13

Gn not gin - that would be much more preferable.

reup Thu 14-Sep-17 18:04:07

Gn not gin - that would be much more preferable.

GoodyGoodyGumdrops Thu 14-Sep-17 18:22:55

I enterd my MN nickname, then the screen jumped and I must have tapped 'done' instead of the email field, because it disappeared off into the ether without my email address. How will you know where to send my eleventy-million pound lottery win?

JigglyTuff Thu 14-Sep-17 18:30:44

I also have a child in primary school and I'm not retired. That survey seems a bit stuck in the past - I don't know anyone who's retired at 50 except my next door neighbour who's a fireman. The rest of us are still slogging away.

AuntieStella Fri 15-Sep-17 11:56:41

I didn't think it was a good survey either - not least as it seems to be treating a particular age group as 'other'

Also, on nuts and bolts it needs some more n/a options. Not everyone is on FB or listens to the radio

intimeandspace Fri 15-Sep-17 13:28:16

I want a gin name smile

Totally agree with previous comments- I'm 52 and still a full time working parent of a primary school son. Why do I now have to be officially "old". Bollocks!

thecatfromjapan Fri 15-Sep-17 13:35:47

I was a bit worried that if I filled it in, I'd be inundated with little boxes on my screen selling me stair-lifts.

The stair-lift/care home thing is interesting. Many of us here are going to be thinking about caring for/providing for elderly relatives (as well as caring for children), rather than our own care. There didn't seem any awareness of that in the survey. Which was kind of ironic. That went hand in hand with the 'Gransnet' username question. I doubt I'll be a Gran for another ten years.

So I agree with the other poster who pointed out a distinct lack of nuance in the survey.

AnnMumsnet (MNHQ) Fri 15-Sep-17 14:24:55

hi - have made some tweaks to the survey...thanks for the comments so far...

EvilDoctorBallerinaDuckKeidis Fri 15-Sep-17 14:46:40


EvilDoctorBallerinaDuckKeidis Fri 15-Sep-17 14:48:53

My gin name is wadafugayuluginad

Shockers Fri 15-Sep-17 15:55:20

I'm fed up with the adverts for will making, mobility aids, life insurance, vitamins for mature people with white teeth and perfect crows feet, and saga holidays, which now pop up all over the laptop when I'm on it.

It makes me feel old, when I'm not!

JigglyTuff Fri 15-Sep-17 16:44:26

Yes absolutely thecat. I'm going to have to start thinking of that kind of thing for my parents who are in their 80s quite soon I'm sure.

As a 52 year old, my concerns over the next 10 years are university fees, paying off the mortgage and trying to fit in regular exercise. Pretty much like most parents of school aged children. And I am not unusual - of all my friends of a similar age, only 2 have children who are old enough for university. The rest of us are still nagging about homework!

FadedRed Fri 15-Sep-17 16:53:34

Drives me crazy! The minute you hit 50, the postman brings an endless supply of waste paper for the recycling bin; Damart, Hotter, Saga Holidays, Sun Life Funeral plans, over 50's equity release schemes, dubious 'health related' gadgets, health screenings, cholesterol lowering foods, stair and bath lifts, mobility scooters, etc, etc.
Most of the 50+'s I know are caring for their own children, some their grandchildren, also their elderly relatives, and doing paid work, which they will still be doing into their late 60's.
Patronising is the the politest word. I can think of some more that are ruder ones, but I am too much of an old lady to use them. grin

SandyDenny Fri 15-Sep-17 18:30:51

Does anyone think of themselves as an "over 50"?

It seems that you are reinforcing some kind of artificial category of woman, no one in my circle around my age would consider themselves defined by their age.

Why does the survey have an age bracket of under 50 - I hope you don't put those ones in the prize draw.

Ta1kinPeece Fri 15-Sep-17 19:37:09


cece Fri 15-Sep-17 19:45:26

I'm 50 and have primary age child - assumed I had grandchildren.

theresamustgo Fri 15-Sep-17 20:26:07

Yep, primary school child and feel like a freak doing this!

ChippyMinton Fri 15-Sep-17 21:26:15

Oh dear, think I will have a Horlicks and an early night... oh no wait a minute I'm in my 50s not my 90s ginglitterball

DownHereInTheHorridHouse Fri 15-Sep-17 21:50:43

I'm torn on this - I'm a granny but I have a young kid too, I spend all my money and work full-time as I think there's no point in saving for something that might never happen, I do feel I am old, but I still buy all the things younger women buy . . . I'm an advertiser's nightmare really.

prettybird Fri 15-Sep-17 22:22:29

It might have been useful if the survey had recorded the ages of any children you might have - because that definitely impacts on the answers you give.

I might be 56 but I have a just turned 17 year old ds.

DelphiniumBlue Sat 16-Sep-17 01:33:22

Done, but feel very patronised!

diodati Sat 16-Sep-17 03:53:14

I couldn't do the survey as I don't live in the UK. But absolutely agree with pp about being plagued by adverts for stairlifts and the like. Today I got an invitation through the post to sample "fine dining" in a local upmarket retirement home. FGS, I'm not even 55! I've got two teenagers and am doing an MA.

dubdub17 Sat 16-Sep-17 09:49:10

I completed the survey but like pps, as I was typing in my email, screen switched to 'thanks for filling survey in etc'.

Mumsnet HQ - is there a glitch here? How will they know my email address?

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