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Want to test IKEA’s SMÅLAND with your child? 3 x £100 IKEA vouchers to be won

(47 Posts)
AbbiCMumsnet (MNHQ) Tue 01-Oct-19 10:04:21

Recruitment has now closed

IKEA are looking for UK Mumsnetters with at least 1 child aged between 3 - 10 to test their free supervised crèches SMÅLAND in their stores around the UK.

Selected testers will receive a £25 IKEA voucher to spend on their visit to IKEA.
Please see here for a list of stores that have a SMÅLAND.

Here’s what IKEA has to say:
“For many a trip to IKEA is a fun day out for the whole family. We take pride in ensuring there are features and facilities available that families need and with something for everyone to enjoy. Play facilities make shopping more fun and easy for families with children. Parents can relax and enjoy shopping, whilst children can learn and have fun.
Our supervised play facilities aim to provide a space where every child* can be an individual having new and memorable experiences, whilst opening their imagination and creating curiosity.
Please read here for more details about SMÅLAND, including information about children with additional needs. You can check here to locate your local store.”

If you’d like to test SMÅLAND, please sign up here.

Selected testers will be required to leave feedback on SMÅLAND by leaving their thoughts on a thread on Mumsnet as well as completing a short survey. Everyone who completes both sets of feedback will be entered into a prize draw where 3 x MNers will win a £100 IKEA voucher.

Thanks and good luck!


Standard Insight Terms and Conditions apply

*We know how important it is to provide children with additional needs 1:1 care on their first visit, so we can assess their individual needs.
In some cases, during busy times, you may be asked to take a later booking time in order for us to accommodate the 1:1 care. This allows us to determine, along with information provided by parents, if a child will require the same level of care for future sessions to ensure their individual needs are met.
Should you have any questions about how your child is integrating into our setting, please feel free to discuss this with the manager.

Tasha042 Tue 01-Oct-19 11:33:56

I love Ikea's products so being able to browse while my 4year old plays would be great 🙂

SinkGirl Tue 01-Oct-19 15:45:38

This would be wonderful. Our autistic twins have just turned 3 and we need to visit IKEA soon - the words here about supporting children with additional needs are so encouraging so I’ve entered. Fingers crossed!

Lindseymorris29 Tue 01-Oct-19 18:23:00

Please. I love love love Ikea. Haven't been in a little while, as I tend to find a lot of things I didn't need grin. Further to this I dont get to shop in peace anymore with a two year old in tow destroying the joint. 🙈

SillyMoomin Tue 01-Oct-19 20:16:14

Fab idea! Yes please

sallievp Tue 01-Oct-19 21:33:48

I would love this! What a brilliant idea! I love shopping at IKEA but my 3 year old doesn't!! For me to be able to shop while my son is safe and happy in a crèche would be fantastic.

anitagreen Tue 01-Oct-19 21:35:14

Done x

MooKnee Tue 01-Oct-19 21:58:28


ValiaH Wed 02-Oct-19 10:03:22

This would be awesome- I didn't realise they did 1-1 care for children with additional needs so have always chosen to take my daughter round with me and bribe her with biscuits instead! This news is a game changer for me.

ifigoup Wed 02-Oct-19 12:10:17

Done! Yes please!

Garfieldsarm Wed 02-Oct-19 15:51:16

Can I just check - the post above says selected testers will get £25 to spend at IKEA, but the survey says testers will get a family meal - which is it please?

Sweetpotatoaddict Wed 02-Oct-19 16:50:11

Fingers crossed. I’ve always meant to try småland but never quite got round to it. Could’ve dangerous though, uninterrupted shopping grin

Muchtoomuchtodo Wed 02-Oct-19 22:28:36

I loved Småland when ours were small. Used to pop them in and just have coffee and cake in peace!

Stophuggingme Thu 03-Oct-19 07:51:52


Pandamodium Thu 03-Oct-19 07:52:13


PhilomenaButterfly Thu 03-Oct-19 10:13:59

Done! It's impossible to go shopping with a DS with ADHD.

misskatamari Thu 03-Oct-19 12:48:57

Done, would love to try this. My kids love ikea anyway, so I've never thought to put them in the childcare, but would be good to give it a go

WingDefence Thu 03-Oct-19 13:21:16


Elllicam Thu 03-Oct-19 14:38:27

Done. Fingers crossed.

Chocolation Thu 03-Oct-19 18:48:39

Yes please, I would love to be included in this. I have never tried out the creche facilities but would welcome the chance to try them. I have a 2 year old and 4 year old, It would be great to try it out for my 4 year old and if It goes well, I then know that once my youngest is 3, I can put her in too and have a peaceful shopping experience. Last time we went to IKEA to buy a sofa we had to take my mum too so that we had chance to choose and buy the sofa without constantly having to run after the kids. I love IKEA but not been for a while as it’s hard to concentrate on what I want to purchase when i / we have both kids going round with us.

olbndansmummy Thu 03-Oct-19 21:31:43

What a fab insight test, our dd would love to try the crèche while we shop in peace

biffyboom Thu 03-Oct-19 22:19:45

Done. Only one of my children is old enough for SMÅLAND at the moment, but it can make such a difference experience when one of them is happily occupied!

Rosegoldmum Thu 03-Oct-19 22:50:33

Done 👍 sounds fab

NotQuiteUsual Fri 04-Oct-19 07:11:25

We don't use Småland. The idea of a shop crèche brought back memories of dodgy shopping centre crèches in the 90s. With old plasters in the ball pit envy

I had no idea how supportive they were of children with additional needs. Clearly the whole crèche thing has modernised slightly from the being abandoned in a softplay Fram concept of my childhood. I might stop being evil and let the big kids go in next time grin

doleritedinosaur Fri 04-Oct-19 16:15:34

Yes we’ve got a trip planned soon & all love IKEA.

NoFucksImAQueen Fri 04-Oct-19 16:20:20

we already use smaland all the time can I still apply?

pepparrot Fri 04-Oct-19 19:00:52

Done, I've never used SMÅLAND as my child has been too young but need to see how he likes it!

QueenOfCatan Fri 04-Oct-19 19:31:33

Is there a date we have to complete it by? We planned to go to ikea at the end of November and it'll be dd1s first time going to the crèche!

QueenEnid Fri 04-Oct-19 22:17:22

I've never used the crèche either but we love a trip to Ikea and my daughter has just turned 3 smile

notso Sat 05-Oct-19 09:59:16

Do you still only get 30 minutes?
We've only used it once they put the kids in straight away and by the time I'd filled in all the forms for DS2's allergy medicine and inhalers I had under 20 minutes left.
It was pretty pointless.

Testarossa44 Sat 05-Oct-19 17:25:04

Having done lots of supply work in my local Smaland, I can tell you they are great. Very very inclusive of children with additional needs, they do care plans for these children. I think they are great places, and it's a free service for up to an hour.

cookielove Sun 06-Oct-19 10:52:02


trevthecat Sun 06-Oct-19 14:47:48

I have a 7 and 9 year old who would love to be product testers!!

EspressoPatronum Sun 06-Oct-19 16:28:04

Ooh my 3 year old has never been but I bet he would love it as much as I would love the peaceful stroll around!! 🤣

sammi0805 Mon 07-Oct-19 18:41:58


GetyourFAQSright Mon 07-Oct-19 19:40:54

Done. Although I have just name changed so it may be registered to my old nickname.

boyd0000a1 Tue 08-Oct-19 03:31:26

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

hotdogwoof Tue 08-Oct-19 10:06:00

It came up an oooops message when I clicked finish.

Mummy2one2016 Tue 08-Oct-19 16:41:19


FloatOn Wed 09-Oct-19 15:57:53

Wow this is a fantastic idea!

messyhair1 Fri 11-Oct-19 15:36:34

Brilliant idea.

Upanddownandroundagain Fri 11-Oct-19 16:37:22

I neeeeeed this! I’d absolutely love to go to Ikea without my kids!!!

claza93 Sat 12-Oct-19 07:34:46

Done! We love a trip to Ikea!

HarryK Mon 14-Oct-19 10:56:39

Fab idea

Bonkerz Sun 20-Oct-19 18:46:49

Did our trip today. When do we leave feedback?

Stargirl84 Sat 26-Oct-19 13:55:26

We did our trip today, DD1 and DD2 had a great time in Småland for nearly an hour! Looking forward to giving feedback.

NoFucksImAQueen Tue 29-Oct-19 08:29:17

@notso sorry I know you asked weeks back but incase you still want to know. at ours you get an hour and they wouldn't start that time until after youd filled the forms and then they'd take the kids in.

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