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NOW CLOSED: Get the family cooking for the Mum in the household this Mother's Day with Birds Eye: testers needed

(61 Posts)
AnnMumsnet (MNHQ) Mon 25-Feb-13 16:27:18

We've been asked by the team at Birds Eye to find 20 families to take part in the "Birds Eye Teatime Handover" in the run up to Mother's Day.
Birds Eye say "In the run up to Mum's special day on Sunday 10th March, families across Great Britain are being encouraged to give mothers an evening off, put their aprons on and come together in the kitchen to make their favourite teatime meal"

Obviously most (but not all) MNers are mums themselves so - if you are a mum - we're asking you on this occasion to apply to take part for your family. All dadsnetters very welcome to apply to take part too!

So if you'd like to get involved please read on - we're looking for families who are in the UK and have at least one child in the family.

If you're selected to take part you'll be sent £15 worth of Birds Eye and supermarket vouchers to buy product and ingredients. You can choose which supermarket you'd like to use. Please note the feedback thread will be live from around 4th March so please only apply if you're around in the week leading up to Mother's Day to add your comments (this is a fast turnaround project!).

Then we'd like the family (not mums!) to come up with a teatime family meal or 2 - there are loads of ideas on the Birds Eye Facebook page or on their website

Maybe the family could....

Make their own tartare sauce to go with Fish Fingers

Try a homemade tomato dip with some chicken

Try something different with a Bird Eye product (Chicken Dipper Fajitas anyone?!) or even a Tuna Melt Voffletopper

What we'd want you to do is have some fun with the Birds Eye range - get your family to think 'outside the box' and give you a culinary surprise in the days leading up to Mother's Day - the meal doesn't have to be served on the day if you are being whisked off for a meal out wink

In return we'd need you to add feedback on a thread on Mumsnet. You can also add your own recipes featuring Birds Eye products to the MN recipe pages or to the Birds Eye Facebook page. We'd also want to see some photos of the creations to the thread or via email. These photos may well be used on the Birds Eye facebook pages but won't be linked to your MN name.

Everyone who takes part will be entered into a prize draw where one MNer will win a £100 John Lewis voucher. There'll be an additional £50 voucher up for grabs for any MNer who adds a comment to the feedback thread so keep an eye out for it.

If you'd like to take part please add your details here

thanks and good luck

Alibabaandthe40nappies Mon 25-Feb-13 21:53:41

Dear God.

My DH does more cooking at the weekend than I do.

I really think you've misjudged this one badly MN.

mercibucket Mon 25-Feb-13 22:33:59

sorry we are steering well clear of birds eye and its ilk

KatherinaMinola Mon 25-Feb-13 22:34:09

"I do think this is a poorly thought out campaign that (yet again) makes it seem acceptable for the majority of the domestic work/ drugery to be undertaken by 'mothers'- but that's ok we'll give you one day off a year and feed you shit something out of a packet."


"We (and Birds Eye) know all families are different - in some mum may cook most/ all days and in others not at all. And of course some families celebrate Mother's Day and others don't. No offence is meant"

But you are supporting a promotion that buys into lazy and outdated stereotypes, that are unhelpful to men and women alike. How does that help parents? Time to think about whether these promotions align with your core aims (and your image).

tribpot Mon 25-Feb-13 22:38:44

It's the Myth of Asda Mum all over again. Not a good move.

NormaStanleyFletcher Mon 25-Feb-13 22:59:26

My mum died last week. My dad might go for this as he can't cook, but I don't think he is your target audience. He used to cook, but his health has declined, and they are the generation above me.

But in our household my DH does as much, if not more of the cooking (as I am the major breadwinner, and commute and have a long day). I have done the cooking for the last 3 months, but only because he was in a sandy place.

I find it a bit crap that MN are promoting something that presumes about who does the cooking - that buys into (as someone has already said) lazy and outdated steriotypes.

This (and I may be feeling a bit sensitive given recent events) has made me feel quite sad about how mums are being portraid even here on Mumsnet, where I thought I would find better.

mrsgordonfreeman Mon 25-Feb-13 22:59:42

I don't buy ready meals, but I DO buy Birds Eye fish (fingers and otherwise), and their frozen veg. I struggle to see how frozen veg could be seen as junk. It's perfectly possible to have a meal that's simple for a child to make, but that's also as near to scratch as you can have without letting a 3 year old gut a halibut.

I'm game.

PS my husband is a terrible cook and I am a very fussy eater. So the thought of his preparing me a Mother's Day meal fills me with dread. I'll do it.

Valpollicella Mon 25-Feb-13 23:00:28

How about everyone puts their aprons on their fair share so that 'mum' doesn't get one day 'off' a year? hmm

NormaStanleyFletcher Mon 25-Feb-13 23:00:47

Oh, and my mum was here and on gransnet, as wrinklygran. And I think she would not have approved either

LRDtheFeministDragon Mon 25-Feb-13 23:02:01

Sorry to hear that NSF. I will be thinking of you.

Valpollicella Mon 25-Feb-13 23:05:44

Oh Norma sad I'm so so sorry . I remember your mum on here <big squeeze> Wishing you all the strength possible at this time thanks

notnagging Tue 26-Feb-13 03:09:43

If my family made me a plate of birds eye for Mother's Day I'd assume they didnt love me. They're food is disgusting. Last time I got chicken dippers delivered & sent them back. £5 for a bag?! They were rank.

AlisonMoyet Tue 26-Feb-13 03:51:39

Ha. I've applied. My sons can cook it.
Agree it's vair sexist though.

LovesBeingWokenEveryNight Tue 26-Feb-13 04:56:52

<wonders in, looks around, sees its gone exactly as I assumed it would>

Alibabaandthe40nappies Tue 26-Feb-13 08:24:00

Norma I'm really sorry about your Mum sad

My Grandma was the original 50's housewife, and she wouldn't have approved either. She liked to be taken out for lunch on Mothering Sunday, and would sooner have eaten her own arm than anything processed grin

ClaraOswinOswald Tue 26-Feb-13 08:40:30

I've signed up. I don't eat meat but I do eat fish. DH and DD eat meat but not often and not processed. I think my kids will enjoy it and £15 of food is £15 of food at the end of the day. It won't be chicken dippers or ready-made lasagne (although to be fair, my kids would love chicken dippers, I am very mean in their eyes). Frozen veg, fish and rice can't be that bad can they?

AmandinePoulain Tue 26-Feb-13 09:37:10


I'm really not sure about this one. Quite aside from the fact that if I want a 'night off' <bleugh> I want to be taken out, not fed ready meals/waffles/fish fingers, dh is perfectly capable of cooking without the use of junk convenience food, recent events have sent people running from ready meals (understandably) hmm

IThinkOfHappyWhenIThinkOfYou Tue 26-Feb-13 10:06:18

I cook every meal in our house. Eldest dcs are just about capable of scrambled eggs on toast. DP isn't in for any meals. I would be very pissed off if they thought that 'mum's day off' constituted making the meal of least investment. It's like that kfc advert a few years ago, 'mum' cooks 6 meals a week and dad buys a cheap takeaway one night a week and is a hero. It's rude. If you want 'mum' to have a night off cook a proper fucking meal and then she can roll out the freezer stuff on one of her 364 days of cooking.

THERhubarb Tue 26-Feb-13 10:06:32

Ooops, I just filled in the survey before reading the comments. Is it really bad to want the vouchers? We're on a budget drive so every Lidl pony helps (ba boom!)

I don't give a horse's arse about the horsemeat scandal. Having lived in France for two years I'm not that bothered about eating horse and I think it's wrong to blame food companies when they are sourcing their meat from suppliers who presumably have met all the food standards criteria and have been inspected. This was a criminal activity by all accounts that neither Birds Eye or Findus or any other company could really have known about. The UK has very strict food regulations and these companies would have met them and passed all the checks.

As for being patronising to mums. Well yes it is and I blame the marketing people for that, they obviously didn't research their target audience and as a copywriter I know that the first thing you should do is research your audience. So Birds Eye, I'm available and probably a darn sight cheaper! grin

My mother used to cook then gave up and we had awful food - I mean really really awful. Grilled pork chops with boiled potatoes, corned beef with egg and mash, lumps of fried liver - she wasn't one for gravy. As soon as microwaves became affordable she got one and our food from then on came out of the microwave.

My two sisters don't cook, their husband's do all the cooking but I cook in our house. I like making tasty meals and experimenting with food. I hardly ever buy processed shite so would normally steer clear of Birds Eye. I think I might have bought their fish fingers once or twice but if you want to give me £15 I'm happy to give them a go. It won't convert me but will help with the shopping bill.

I won't be taken out this year as we can't afford it and if buying a few easily cooked items means the kids can make the tea then why not? I guess that's the idea that Birds Eye were going for - to buy ready meals or processed food that the kids can help prepare and cook? I'm all for an easy option from time to time and whilst the kids should actually be learning to cook from fresh, I doubt a one-off ready meal will do any harm.

So long as Birds Eye realise that I'm only after the vouchers and I'll never become a frequent buyer of their products. They are over-priced and probably quite tasteless. I mean, you'd need the tartare sauce to make the fish fingers actually taste of anything.

(Hope this doesn't put them off sending me the vouchers!)

THERhubarb Tue 26-Feb-13 10:09:46

(Oh and isn't Mother's Day all about the kids doing something for you? So why are men suddenly expected to make the tea? They should take turns in making the tea anyway and on Mother's Day should really be round at their own mums, not making the tea for their wives - it's not wives' day you know!)

youmaycallmeSSP Tue 26-Feb-13 12:17:05

I agree with most posters on here; I'd be a bit surprised if a 'special meal' for me consisted of £15 worth of freezer food. DS is only just 3 but he's perfectly capable of making a decent pizza dough or a couscous salad.

As it is, I'll be cooking for DM and MIL on Mothering Sunday so no meal for me of any description!

youmaycallmeSSP Tue 26-Feb-13 12:22:03

That said, I have nothing against frozen food and use frozen fish and vegetables a lot. Just not for special meals!

HazeltheMcWitch Tue 26-Feb-13 12:58:55

What LRD said. It's a shame that these stereotypes are perpetuated on here, of all places! MN, can't you catch these ill thought-through ideas when they are presented, and talk to the suppliers to let them know how the majority of MN-ers really feel? There's a nugget of a really good idea in here, it's just been put together dreadfully.

HazeltheMcWitch Tue 26-Feb-13 13:00:46

(Reads THERhubarb's post, blaming the marketing people. I totally agree, and I am a marketing person... Hey Rhubs, let's team up and sort Birds Eye out!)

THERhubarb Tue 26-Feb-13 13:26:59

There you go Birds Eye, two experienced marketing people offering their services already - aren't you lucky? (I got here first though!)

Hey Hazel, I'm a freelancing copywriter, you wouldn't know of anyone who is looking for a copywriter would you? I can PM you my website. I'm struggling to get work of late.

AnnMumsnet (MNHQ) Tue 26-Feb-13 13:52:38

Thanks to all those who have applied - we've had a lot of people signing up and as this is a quick turnaround project we'll be closing it off and choosing the testers shortly. It's great to see (from the responses you've given) how keen some of you are to get the children involved with cooking a meal around Mother's Day.

We've shown the thread to Birds Eye and they say "Thanks for all your comments. We’re launching the Teatime Handover as a way to help bring families together whilst having a bit of fun at teatime. With Mother’s Day just around the corner, we thought this was a great time to get the family (and we are including the wider family in this not just children as many of you have young children) to make mum a teatime meal. We have great range of teatime products from Waffles and Fish Fingers to Chicken Grills, Garden Peas and Sweetcorn which we hope will make it easy for the family to create something tasty. We’d love you to share your experiences and get involved in the campaign and would like to thank the many Mumsnetters that have already signed up.

Apologies if our original description of the concept hit the wrong note - that really wasn't our intention - in the run up to Mother's Day we just wanted to help MN families show their appreciation for all that mums do."

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