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This topic is for feedback on Mumsnet product tests. If you're a company / brand and would like to run a product test on Mumsnet email

NOW CLOSED: Ella's Kitchen dairy testers needed for new range. Do you have a child aged 6 months - 4 yrs? Find out more...

(90 Posts)
AnnMumsnet (MNHQ) Tue 05-Feb-13 10:36:54


We have been asked by the team at Ella's Kitchen to find 100 Mumsnetters to try out dairy products from their NEW range of fresh food with their LOs.

To take part you need to:

~ Have at least one child aged 6 months - 4 years
~ Be able to go to an Asda, Waitrose or selected Tesco (typically larger stores) to get the product - you will be sent vouchers
~ Have your child(ren) try the items and then to add feedback to a thread on Mumsnet.

The items on test are as follows and Ella's Kitchen says "We want MNers to give us their thoughts on our NEW dairylicious fromage frais, raspberry rice pudding and yoghurt. Our dairylicious Big Tastes come from real fruit, that's why we never add refined sugar. All are organic"

To be tested are:

NEW super smooth + creamy fromage frais
~ 20% real squished fruit
~ Whole milk is a natural source of calcium
~ Organic
~ RRP £1.89

NEW stir me up raspberry rice pudding
~ real squished fruit
~ natural creamy wholemilk
~ Organic
~ RRP £1.09

NEW chilled out thick + smooth yoghurt
~ 20% real squeezed fruit
~ Whole milk is a natural source of calcium
~ Organic
~ RRP £1.79

In the case of allergies etc please check out the links above. Please only apply if you are sure they are ok for your LO(s).

The 100 testers selected will receive 3 vouchers so that they can try one of each of the products - they'll also be sent a "very desirable" (money can't buy!) Ella's Kitchen upcycled lunch bag grin. The vouchers can be redeemed at Asda, Waitrose and selected Tesco stores.

Once your LO's have tried the products, you will be asked to add feedback to a thread on Mumsnet - as a thank you for taking part all testers who add feedback will be entered into a prize draw where one winner will get a month's supply of Ella's kitchen products and an Ella's Kitchen cow print cool bag (worth approx. £45 in total).

If you fit the bill and would like to take part please add your details here

Thanks and good luck

sillymillyb Tue 05-Feb-13 14:59:21

Done - fingers crossed smile

SolomanDaisy Tue 05-Feb-13 15:09:21

Ooh, are these going to be available outside the UK? I've never bought any of their products, products but would love to be able to buy stuff with agave rather than sugar or sweeteners.

elfycat Tue 05-Feb-13 16:06:49

Done. My DDs loved most of the savoury and sweet products we tried and we still use some of the sweeter ones for desserts/snacks on the go.

Glitterfairys Tue 05-Feb-13 17:18:51

This sounds great . My 3 year old loves yogurts and not much else so hopefully he can try these and see how he gets on with a new variety grin

mummysmellsofsick Tue 05-Feb-13 17:41:20

We'd love to. DS loves Ella's pouches.

CharlotteBronteSaurus Tue 05-Feb-13 18:03:56

ooh, we'd like a go at this
<house of pudding fiends>

Loolumboolum Tue 05-Feb-13 18:23:29


AnnMumsnet (MNHQ) Tue 05-Feb-13 18:57:15

Hello - some of you have raised some questions/ queries about the products and this project, below are the responses from Victoria at Ella's Kitchen.

nannyn I can already give them some feedback, the fromage frais have upset both of my LO's stomachs. They are fine with the yoghurt.

"Hi there, we’re sorry that happened – our Customer Care team would love to help make it right. Head to our Contact Us page to drop them a note: Thanks"

Firewall Hi, can provide feedback for the thick and smooth yoghurt. It really didn't agree with LO, who loves petit filous, munch bunch etc. not only that, he really didn't like the flavour, myself and OH tasted it too and it really tasted awful and was really sour as well. Perhaps it was a bad bunch but after tasting it myself, it wasn't a pleasant flavour.

"Hi there, some mums + babies told us the same thing and we listened – that’s why we've been back to the kitchen and changed the recipes to make them really tasty for tiny taste buds by adding even more organic fruit and a squeeze of agave nectar. We'd love you to try our new recipes and let us know what your little one thinks"

Tee2072 asked Is there a list of Tescos that have them? Or at least geographical areas? Being in Belfast, I don't have a convenient ASDA or a Waitrose at all.

"Hi there, sadly we don’t know exactly which stores will have our products. We recommend heading to the larger stores where there's more likely to be the space in the fridges for our dairylicious range. I hope this helps".

cassell said; I'm disappointed looking at the links that they gave put agave nectar in all of them, just because it's organic it's still essentially pure sugar. My reason for buying/trying these would be because of no added sugar which is a little misleading as they do have added sugar just not 'refined'. A shame as the pouches etc are good.

"Hi there, we're sorry you’re disappointed. Lots of mums + little ones told us that our yoghurts, fromage frais and rice puddings weren't tasty enough – that's why we added loads more yummy fruit and a squeeze of agave nectar. We used agave because it is naturally sweet and is a store cupboard ingredient that you can find in supermarkets. If you'd like to chat to us more about this, please pop us a note via our Contact Us form and our Customer Care team will get back to you"

StarlightMcKenzie asked How much is a months supply? My DS (7 months) is currently getting through 3 pouches at a time.

"A month's supply is around 1 Ella's pouch or finger food pack per day, the winner will also get one of our fab money-can't-buy cow print cools bags! I hope this helps"

And finally SolomanDaisy asked Ooh, are these going to be available outside the UK? I've never bought any of their products, products but would love to be able to buy stuff with agave rather than sugar or sweeteners.
"Our dairylicious tastes are only in the UK at the moment. Head to our Around the World page to find out where you can keep up to date with all the latest Ella's news in your country (including what fab new food you can buy) "

Hope that helps everyone!

AnnMumsnet (MNHQ) Tue 05-Feb-13 18:57:59

And thanks to everyone who has applied already smile

MrsHoarder Tue 05-Feb-13 19:04:05


activatetherhythm Tue 05-Feb-13 19:06:04

Ooooh pick me, sounds excellent.

SalagadooLamagicaboo Tue 05-Feb-13 19:38:36

I have just entered my details but as I am on my phone I am not sure it worked.

Do you have my application mnhq? Thanks

CauDyGeg Tue 05-Feb-13 19:44:39


Liveinthepresent Tue 05-Feb-13 20:15:06

I haven't signed up - but if Ella's are interested I currently buy the thick and smooth yoghurts because they aren't as sweet as lots of the other brands.
I would like more products that aren't excessively sweet as I feel this just creates little taste buds to expect that!
As another poster mentioned the 'no refined sugar' claim normally has me reading the small print- as it clearly means sugar of some sort is added...

MumOfMissy Tue 05-Feb-13 20:23:09

I'm up for it. My LO will only eat Ella's at the moment. She gags on Hipp Organic and Heinz...

DS would love these, all signed up!

KumquatMae Tue 05-Feb-13 21:43:18

Message withdrawn at poster's request.

Bibblebobbleparsnip Tue 05-Feb-13 21:59:06

Done. Pick me! Pick me! My baby loves Ella's Kitchen bits and can get to a nice big posh Waitrose (and Tesco's too)

CrispsCrispsCrisps Tue 05-Feb-13 22:15:28


bemybebe Tue 05-Feb-13 22:34:35

Done. Would love to be selected as dd loves Ella's range and I do not give her any dairy yet, so starting with Ella's Kitchen pouches will be interesting.

LovesBeingWokenEveryNight Tue 05-Feb-13 22:46:25

The went a bit funny - did it go through ok?

sparklystar Wed 06-Feb-13 08:00:11

Done smile

GirlWithTheYellowHat Wed 06-Feb-13 08:55:34

Done my baby loves yogurts and pretty much anything buy Ella's kitchen. Plus I love the lunch bags! wink

CaseyShraeger Wed 06-Feb-13 10:53:37

Like Liveinthepresent, I currently buy Ella's yoghurts specifically because they aren't as sweet as most yoghurts. If they are going to mess around with that I'm very disappointed.

CharlotteLouiseTaylor Wed 06-Feb-13 11:01:06

I've just completed the survey but entered my username wrong. What a plank. I'd be interested in trying these though - my little boy hates typical baby food, but I don't like giving him normal supermarket snacks as you can never tell, for all the small print and dietary information, what's in them.

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