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Market Research Question

(5 Posts)
SmallStepsBigChanges Wed 23-May-18 19:22:49

Frequent Mumsnetter here, but name changed to talk about my business as it may be outing!

I have FINALLY come up with a business that I want to pursue after over a year of ideas floating around. I have started to write up my business plan and I'm now at the stage where to move forward I really need to do a bit of market research.

I'm planning to send out a survey. I'm using Google Forms. I plan to post of Facebook to my friends and possibly some groups I'm active on and also on Mumsnet (is this allowed?).

I haven't set myself up as a business at all yet since it's early days. Do I need to include a privacy policy or let people know how the information will be used? I want to collect emails at the end of the survey for people that may want to hear about our product launch or take part in product testing, but this is optional and I'm otherwise not collecting personal information.

Guidance much appreciated.

SmallStepsBigChanges Thu 24-May-18 19:05:23

Anyone???

SmallStepsBigChanges Wed 06-Jun-18 19:42:54

Bumping Again!!!

cathbsocial Thu 07-Jun-18 17:57:33

Congratulations for taking your first step, that is so fantastic smile

A survey can definitely help you to identify your customer; who are they, where do they live, how old are they, and what problem will you solve for them. How will your products or services benefit them? Also it can give you an insight about your competition as well...

I do advise you to put a privacy policy in your survey as well. Just something “simple” - that it’s just for your personal use only, and you will not share their details with a third party. Due to new regulations - you need to ask for their permission if they would like to receive your upcoming newsletters, and product launches.

Good luck smile

Cath B

www.cathb.co.uk

cathbsocial Thu 07-Jun-18 18:03:47

I noticed that my website link didn't work when I clicked on it.

I will try again.

cathb.co.uk smile

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