We've had Boden in Austria for a while now, and it's equally expensive (i.e. even more so than in the UK). Saw a dress I liked in the sale - but 119 (about 104 pounds). Exactly the same dress on the UK site "only" costs 79 pounds.
And DH laughs at me whenever I talk about Boden as I pronounce it in the English way (obviously), as to him it's a German word meaning ground or soil.
Yes, that's what I normally do - or I sometimes have orders sent to my parents' address and they post them on to me. If I only order one thing, it usually only costs a couple of pounds to send it on rather than the £6 postage that Boden charges.
Ha ha, didn't make the Boden/ground connection. Bet that's puzzled a fair few German speakers. And now I've realised l pronounce it in the German way - how do the proper English pronounce it then?
Well, I've never felt overly tempted to buy from them before and after looking at the catalogue with the stupid, " Jessica, what can women not do without? Babies and animals," type responses I'm even less tempted now <where's the vom emoticon?>
There's just a difference in how you pronounce the o, really - the (southern) English pronunciation is boeden, whereas German is more like borden. To DH, it just sounds like I'm putting on an exaggerated English accent to pronounce a German word.
Must admit I do buy from them occasionally - albeit not dresses costing nearly 120 and hopefully not anything that's too obviously Boden (but must have failed with at least one dress, as an Austrian friend asked me whether it was Boden).